Leading health and fitness brand Virgin Active has secured a partnership deal with global sports brand, adidas, starting 1 July. adidas will be the key sportswear supplier to Virgin Active in South Africa.

adidas will supply all Virgin Active Personal Trainers at Health Clubs around the country with innovative sports apparel and footwear. All sponsored products will be co-branded with adidas and Virgin Active logos.

“We are proud to be associated with Virgin Active and we have no doubt that the Trainers will benefit from our innovative range of performance products.” says Andrew Wilson, Sports Marketing Specialist, adidas South Africa.

“We believe there is real synergy between the brands and look forward to a successful relationship with adidas” says Jeff Clements, Brand Manager, Virgin Active South Africa.