AdJoin Media names Daniel Courtenay as its new MD

The AdJoin Private Audience Network sees Publishers band together in partnership with global technology partners to bring richer audiences to market. Courtenay is currently the CEO at MaxAxion, which he joined in 2014.

The Digital Media landscape is constantly evolving and Courtenay has been uniquely positioned at the forefront of Programmatic media buying since his time as head of Display Advertising at Mxit, introducing the first mobile DSP to market in StrikeAd through MaxAxion, and as group media director at Silverstone.

“We are very excited to have Daniel on board as the new MD of Adjoin,” says Werner Lindemann, group commercial director at Kagiso Media. “He brings an extensive digital pedigree, and a passion and tenacity that is needed in this tough but fast-growing area of programmatic advertising. We believe that with Daniel at the helm, we will quickly establish ourselves as the market-leading player in South Africa and Africa.”

AdJoin media is the culmination of an 18-month partnership between MaxAxion and Kagiso Media. The partnership, in conjunction with Rubicon Project and Krux Digital, means bringing a first of its kind audience propositions to the African market place and coupled with MaxAxion’s media sales, Kagiso Media’s publisher and the Silverstone groups 20 year digital solutions experience, the venture is well placed to see in the next, exciting opportunity for brands and agencies.

“Silverstone has been at the forefront of delivering mobile first audience engagement solutions for brands, telco’s and media owners over the past decade”, says Raymond Buckle, Silverstone Group CEO.

“With mobile to contribute 92% of all the growth in ad spend between 2015 and 2018, according to ZenithOptimedia’s Advertising Expenditure Forecast 2016 – Adjoin represents the cornerstone platform, enabling African media owners to compete for a larger stake of digital media budgets, rapidly switching from traditional to programmatic.”

The AdJoin PAN was originally announced in March 2016, and sees publishers band their inventory together in order to offer brands and agencies targeted audience segments across a number of premium publisher titles.

“AdJoin is a market-first, private audience network with the ability to offer publisher’s better value for their inventory and advertisers better performing, more contextually relevant ad units,” says Courtenay. “We’re excited to be spear-heading the move to more audience-centric media buying and look forward to working with Africa’s leading publishers and brands.”

For more information, visit www.adjoin.media.