The expansion into Cape Town will allow Flume to physically entrench themselves in their Cape Town clients’ business, while also affording them the opportunity to further diversify their portfolio in the Mother City.
Garren Coetzee, head strategist at Flume and GM for the Cape Town branch, is looking forward to the expansion and to putting together a highly skilled digital team in the Mother City.
“We’ve managed to achieve great success in Johannesburg over the last three and half years, with some big client wins and defining contributions to clients’ businesses. These contributions have allowed us to build up a reputation within client industries, with clients themselves and with the individuals within those businesses who we’ve worked closely with towards a common goal. With Flume’s venture into Cape Town, we look forward to adopting the same personalised approach and focusing on being creatively calculated in all we do, as we tackle the Mother City,” says Coetzee.
Flume was started in 2013 by Jacques Du Bruyn and Ruan Oosthuizen with one focus: to bring business to their client’s business. Flume does this by creating brand awareness, building brand reputation and making sure that the funnel and mechanism is optimised for results. Marketing digitally means that Flume specialises in the online environment. Their core focus is digital strategy, online advertising and media buying, content marketing, web development, and more.
What makes Flume a special kind of agency, is the people. Oosthuizen’s background in finance is what makes Flume’s media buying and numbers game so successful; Du Bruyn’s sales and strategic insight drives client acquisition and service; and Coetzee has the creative edge that drives successful campaigns and implementation. Coetzee has been with the agency since the beginning, and together with a Bcom Accounting Degree, Bcom Honours and BA Honours in Brand Leadership under his belt, he is pumped and ready to make magic with Flume in Cape Town.
While Flume’s client base in the past has been financially heavy, the financial service brands have provided the agency with great experience and consumer insights because insurance (as an example) isn’t always an easy sell.
“Having said that, though, based on the results and client feedback we’ve received, we’ve managed to make a success of it. The fact that Google created the first ever Google Case Study for Banking in SA as a result of a campaign we ran for Nedbank Insurance is testament to this. If one can sell insurance (often seen as a ‘grudge purchase’), one should confidently be able to sell things people actually like to hear about. It’s with this confidence, together with the B2B, FMCG and tourism brands that we already service, that we believe we’d be able to add further value to brands and clients in Cape Town and beyond,” says Coetzee