The commercial depicts the larger-than-life personality of Cadbury 5Star, capturing the awkward moment where a young graduate, in the middle of delivering her valedictory speech, suddenly gets interrupted by her own mouth craving a full-on chocolaty, caramelly, chewylicious taste experience.
“When you’re craving a chocolate bar, it’s not your brain that makes the decision, it’s your mouth that tells you what it needs, often at a time when you least expect it. So for the launch of the television commercial we wanted to bring this truism to life.” says Gabi Bernstein, strategic planning director at Ogilvy & Mather South Africa. “As such, we created a runaway mouth that has a mind and a mood of its own, and can only be quelled by the new Cadbury 5Star.”
Produced and directed by Plank Film Productions along with Ogilvy & Mather Johannesburg, the commercial is directly linked to a targeted campaign designed to speak to the Generation Z consumers, a fast-moving, tech savvy generation who are born into a world of instant gratification.
This commercial is a tongue-in-cheek dramatisation of the unique craving that you get from this crunchy chocolate experience.
“In the same way, we echo the commercial’s expressive tagline, ‘Obey your mouth and you shall be set Freeeee!’ We hope it will inspire young South Africans to liberate their senses by drawing inspiration from a Cadbury 5Star chocolate,” says Grant van Niekerk, Mondelez SA Category Lead for Chocolate.
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