With traditional methods of data collection on the way out, customer experience management is more important than ever before.

The CEM Africa Summit is the most influential customer experience event, and is taking place at the new Century City Conference Centre in Cape Town on Wednesday, 17 and Thursday, 18 August 2016.

The CEM Summit has been meeting industry demands since its inception five years ago when CXM was merely a buzzword. To today, where it is not only proving to be a necessity but is the single factor by which great businesses differentiate themselves from the ordinary,” says Shannon Mackrill, joint managing director of Kinetic.

For more information, visit www.cemafricasummit.com. Alternatively, connect with them on Facebook or on Twitter.