The 30th Annual Loerie Awards took place on Saturday 26 July and Sunday 27 July 2008 in Margate on the KwaZulu-Natal South Coast.

In celebration of another year of creative excellence, and the 30th year that the Loeries have been awarding outstanding work in brand communication, the industry partied hard to make their mothers proud over the Festival Weekend.

The year 2008 saw a record number of entries into the Loeries, judged by a panel of local and international experts in their creative fields.

(Below all the winners listed as follows: Award; Category; Sub-Category; Country; Client; Ad Title; Company; Product)

151. Gold; Communication Design; Brand Identity & Collateral Design - Direct & Promotional Mail; South Africa; Rock4Aids Foundation; Condoms; Joe Public South Africa; Rock4Aids 2008
152. Silver; Communication Design; Brand Identity & Collateral Design - Direct & Promotional Mail; South Africa; ABSA; Cubism Mannifesto. The Power Of 3 Book; The Jupiter Drawing Room (South Africa); ABSA Capital
153. Silver; Communication Design; Brand Identity & Collateral Design - Posters; South Africa; Sweets From Heaven SA; Lemon, Strawberry; Ireland/Davenport; Pop Rocks
154. Bronze; Communication Design; Brand Identity & Collateral Design - Posters; South Africa; Floyds 99 Barbershop; Daddy Cool, What if God?, It's a beautifull day; Cross Colours Consultancy; Opening Campaign
155. Bronze; Communication Design; Brand Identity & Collateral Design - Posters; South Africa; M NET; TREE; Ogilvy South Africa; CHANNEL O
156. Bronze; Communication Design; Brand Identity & Collateral Design - Posters; South Africa; SABC; "MAP"; BBDO CAPE TOWN; GOOD HOPE FM / CONNECTING CAPE TOWN
157. Silver; Communication Design; Brand Identity & Collateral Design - General Collateral; South Africa; EXCLUSIVE BOOKS; WINTER SALE; Ogilvy South Africa; EXCLUSIVE BOOKS
158. Bronze; Communication Design; Brand Identity & Collateral Design - General Collateral; South Africa; Childline; Childline Calendar; Net#Work BBDO; Calendar
159. Bronze; Communication Design; Brand Identity & Collateral Design - General Collateral; South Africa; Interactive Africa; Column Wraps; The Jupiter Drawing Room South Africa; Design Indaba 11
160. Bronze; Communication Design; Brand Identity & Collateral Design - General Collateral; South Africa; YDE; Re-use me; YDE; Shopping bags for the environment
161. Grand Prix; Communication Design; Three Dimensional & Environmental Design - Architecture, Interior Design & Environmental graphics; South Africa; NIKE; BE TRUE POP UP STORE; TRIGGER COMMUNICATION; THIRD DIMENSION BRAND EXECUTION AS PART OF A MARKETING CAMPAIGN
162. Gold; Communication Design; Three Dimensional & Environmental Design - Architecture, Interior Design & Environmental graphics; South Africa; Freedom Park Trust; Freedom Park; Office of Collaborative Architects (GAPP Architects / Urban Designers + MMA Architects + Mashabane Rose Associates); Freedom Park
163. Silver; Communication Design; Three Dimensional & Environmental Design - Architecture, Interior Design & Environmental graphics; South Africa; vida e caffe; store design; vida e caffe; store dsign
164. Bronze; Communication Design; Three Dimensional & Environmental Design - Architecture, Interior Design & Environmental graphics; South Africa; Coley Porter Bell; Urban Playground; Coley Porter Bell; Coley Porter Bell
165. Bronze; Communication Design; Three Dimensional & Environmental Design - Architecture, Interior Design & Environmental graphics; South Africa; Foshini Group; Butterfly shoe window; Lowebull (Cape); Total sports
166. Bronze; Communication Design; Three Dimensional & Environmental Design - Architecture, Interior Design & Environmental graphics; South Africa; Sportscene; Adopt a Shoe; Lowe Bull (Cape); Shoe Sale
167. Gold; Communication Design; Publication Design - Book, Magazine & Newspaper Design; South Africa; Future Publishing; The Mom Issue; Net#Work BBDO; Migrate Magazine
168. Silver; Communication Design; Publication Design - Book, Magazine & Newspaper Design; South Africa; Nando's; Peri-peri : The contrasts and contradictions of the African bird's eye chilli; Cross Colours Consultancy; The pleasure and the pain
169. Bronze; Communication Design; Publication Design - Book, Magazine & Newspaper Design; South Africa; Designtimes; Designtimes; Designtimes; Designtimes
170. Bronze; Communication Design; Publication Design - Book, Magazine & Newspaper Design; South Africa; Dossier; Dossier Magazine; Story Design (Pty) Ltd; Dossier magazine
171. Silver; Communication Design; Design Mixed-Media Campaign; South Africa; Floyds 99 Barbershop; Floyds opening campaign; Cross Colours Consultancy; Opening campaign
172. Silver; Communication Design; Design Mixed-Media Campaign; South Africa; Interactive Africa; Creativity Can; The Jupiter Drawing Room South Africa; Design Indaba 11
173. Bronze; Communication Design; Design Mixed-Media Campaign; South Africa; Baie Lingual Blink Stefanus; Blink Stefanus was here; 2Buffels Melkery; Blink Stefanus Brand
174. Bronze; Communication Design; Design Mixed-Media Campaign; South Africa; Gourmet Burger; Gourmet Burger; Code; Gourmet Burger Franchise Re-Brand
175. Bronze; Communication Design; Design Mixed-Media Campaign; South Africa; Joe Public; For People. By People.; Joe Public South Africa & gloo digital design; Joe Public Corporate Identity
176. Craft Certificate; Communication Design; Design Crafts - Motion Graphic Design; South Africa; Interactive Africa; Timber; The Jupiter Drawing Room South Africa; Design Indaba 11
177. Craft Certificate; Communication Design; Design Crafts - Motion Graphic Design; South Africa; Red Bull; Red Bull BC One; Disko Animation and Post Production; BC One Event
178. Craft Certificate; Communication Design; Design Crafts - Writing; South Africa; Future Publishing; The Mom Issue; Net#Work BBDO; Migrate Magazine
179. Craft Certificate; Communication Design; Design Crafts - Writing; South Africa; Virgin Atlantic Airlines; Mr Grumble goes to London; Net#Work BBDO; Upper Class Suites
180. Craft Certificate; Communication Design; Design Crafts - Illustration; South Africa; Joe Public; For People. By People.; Joe Public South Africa; Joe Public Corporate Identity
181. Silver; Experiential; Direct & Promotional Print - Flat media; South Africa; EXCLUSIVE BOOKS; Natural Science, Neuroscience, Chemistry; Ogilvy South Africa; EROTIC BOOK SALE
182. Bronze; Experiential; Direct & Promotional Print - Flat media; South Africa; UNICEF; CALL UP PAPERS; Ogilvy South Africa; UNICEF
183. Silver; Experiential; Direct & Promotional Print - Dimensional Mail; South Africa; Spier Wines; Wine Painting Set; Joe Public South Africa; Spier
184. Silver; Experiential; Direct & Promotional Print - Dimensional Mail; South Africa; Virgin Atlantic Airlines; Mr Grumble goes to London; Net#Work BBDO; Upper Class Suites
185. Bronze; Experiential; Direct & Promotional Print - Dimensional Mail; South Africa; 5men3missing; 5men3missing; The dolphinarium; 5men3missing
186. Bronze; Experiential; Direct & Promotional Print - Dimensional Mail; South Africa; Virgin Atlantic Airlines; Map; Net#Work BBDO; 59 Channels of Entertainment
187. Bronze; Experiential; Direct & Promotional Print - Newspapers/Magazines/Inserts; South Africa; DStv; SOLVE; Ogilvy South Africa; CRIME AND INVESTIGATION
188. Bronze; Experiential; Direct & Promotional Print - Newspapers/Magazines/Inserts; South Africa; Independent Newspapers Cape; "AIDS Day: Choose your own ending"; King James; Cape Argus Newspaper
189. Bronze; Experiential; Direct & Promotional Print - Newspapers/Magazines/Inserts; South Africa; Interactive Africa; Recycled Magazine; The Jupiter Drawing Room South Africa; Design Indaba 11
190. Gold; Experiential; Alternative Media & Field Marketing; South Africa; Arrive Alive; Number Plates; Joe Public South Africa; Arrive Alive
191. Silver; Experiential; Alternative Media & Field Marketing; South Africa; M NET; CLIFF JENNINGS; Ogilvy South Africa; IDOLS
192. Bronze; Experiential; Alternative Media & Field Marketing; South Africa; Mail & Guardian Online; Eat this ad; TBWAHuntLascaris - Johannesburg (Pty) Ltd; mg.co.za/zimbabwe
193. Bronze; Experiential; Alternative Media & Field Marketing; South Africa; Tomorrow Trust; iPod Baby; TBWAHuntLascaris - Johannesburg (Pty) Ltd; A Mother Legacy
194. Silver; Experiential; Direct & Promotional TV; South Africa; MTN; Project Free Ad; MetropolitanRepublic / The Jupiter Drawing Room (South Africa); Retail offer
195. Bronze; Experiential; Direct & Promotional TV; South Africa; Childline; Kings & Queens; Net#Work BBDO; PSA
196. Bronze; Experiential; Direct & Promotional TV; South Africa; KFC; LOVE NOTES; Ogilvy South Africa; Kentucky Dinner
197. Silver; Experiential; TV Promos; United Arab Emirates; MTV ARABIA; Oud, Belly Dancer, Dabke; TBWA\RAAD, Dubai; MTV ARABIA
198. Gold; Experiential; Internal Marketing Programmes; South Africa; BRANDHOUSE; ANATOMY; FOXP2; PHUZA KAHLE
199. Silver; Experiential; Internal Marketing Programmes; South Africa; King James; "The Remember Book"; King James; Remember 10 Years
200. Bronze; Experiential; Strategic CRM Programmes; South Africa; Levi Strauss South Africa; The Levis Loop; Oscar Tango Marketing (Pty)Ltd; The Levis Loop
201. Gold; Experiential; Digital - Website; South Africa; Joe Public; who is Joe?; Gloo Digital Design and Joe Public; who is Joe?
202. Bronze; Experiential; Digital - Website; South Africa; Cowshed Productions; Cow; Hellocomputer; Cowshed Productions
203. Bronze; Experiential; Digital - Website; South Africa; Spier; Spier Sustainability; Hellocomputer; Spier Sustainability Report
204. Gold; Experiential; Digital - Microsite; South Africa; Audi; The Audi A5 Microsite; Ogilvy South Africa; Audi A5
205. Gold; Experiential; Digital - Microsite; South Africa; Cell C; Hummerville; Proximity #TTP and Gloo Digital Design; Hummerville
206. Silver; Experiential; Digital - Microsite; South Africa; SABC 5FM Radio; Youngblood5; Gloo Digital Design & Net#work BBDO; Youngblood5
207. Bronze; Experiential; Digital - Email; South Africa; SABC 5FM Radio; unite; Net#work BBDO and Gloo Digital Design; unite
208. Bronze; Experiential; Digital - Email; South Africa; Virgin Money; hidden benefits; Gloo Digital Design and Black River FC; hidden benefits
209. Bronze; Experiential; Digital - Mobile; South Africa; Cell C; automated phone call; Proximity #TTP and Gloo Digital Design; automated phone call
210. Bronze; Experiential; Digital - Mobile; South Africa; SABC 5FM Radio; cellhone movies; Net#work BBDO and Gloo Digital Design; cellhone movies
211. Bronze; Experiential; Digital - Viral; South Africa; M NET; CLIFF JENNINGS; Ogilvy South Africa; IDOLS
212. Bronze; Experiential; Digital - Viral; South Africa; Play UK; Naughty vs Nice; Hellocomputer; Play UK Naughty vs Nice
213. Silver; Experiential; Digital - Applications; South Africa; Hansa; Hansa Expression Session; Pixel Project; Hansa Expression Session
214. Bronze; Experiential; Digital - Applications; South Africa; Joe Public; connected to the people; Gloo Digital Design and Joe Public; connected to the people
215. Bronze; Experiential; Digital - Applications; South Africa; SABC; The OB Experience; Draftfcb Johannesburg; SABC RAdio Sales
216. Grand Prix; Experiential; Digital Mixed-Media Campaign; South Africa; SABC 5FM Radio; Youngblood5 campaign; Net#work BBDO and Gloo Digital Design; Youngblood5 campaign
217. Silver; Experiential; Digital Mixed-Media Campaign; South Africa; Cell C; Hummerville campaign; Proximity #TTP and Gloo Digital Design; Hummerville campaign
218. Bronze; Experiential; Digital Mixed-Media Campaign; South Africa; Joe Public; who is Joe ? campaign; Gloo Digital Design and Joe Public; who is Joe ? campaign
219. Bronze; Experiential; Digital Mixed-Media Campaign; South Africa; Toyota; Auris City; Draftfcb Johannesburg; Auris
220. Craft Certificate; Experiential; Digital Crafts; South Africa; Cell C; Hummerville; Proximity #TTP and Gloo Digital Design; Hummerville
221. Craft Certificate; Experiential; Digital Crafts; South Africa; SABC 5FM Radio; Youngblood5; Net#work BBDO and Gloo Digital Design; Youngblood5
222. Gold; Experiential; Non-broadcast video & film; South Africa; Liberty Life; Timeline; MetropolitanRepublic; Liberty Life
223. Silver; Experiential; Non-broadcast video & film; South Africa; Operation Smile; Smile; Saatchi & Saatchi South Africa; Operation Smile
224. Bronze; Experiential; Non-broadcast video & film; South Africa; Girls & Boys Town; Headlines; The Jupiter Drawing Room (South Africa); 50th Anniversary
225. Bronze; Experiential; Non-broadcast video & film; South Africa; The Department of Health; The Red Ribbon Race; TBWA\Hunt\Lascaris - Johannesburg (Pty) Ltd; Khomanani
226. Silver; Experiential; Live events; South Africa; Distell Savanna; Wedge Off; Draftfcb Cape Town; Savanna Dry
227. Bronze; Experiential; Live events; South Africa; Biblioteq; Dotmatic 5000; Biblioteq; creative bookshop
228. Bronze; Experiential; Live events; South Africa; Nike; Nike Dunks launch; Mick&Nick; Dunks
229. Craft Certificate; Experiential; Crafts - Animation; South Africa; SABC Mobile; MZUZU 60; Masters & Savant Worldwide; MZUZU 60
230. Craft Gold; Experiential; Crafts - Editing; South Africa; MTN; SNAPSHOTS; MetropolitanRepublic / The Jupiter Drawing Room (South Africa); Retail offer
231. Craft Certificate; Experiential; Music & Sound Design; South Africa; Net#Work BBDO; Raj Thriller; Net#Work BBDO; Music Video
232. Gold; Experiential; Mixed-Media Campaign; South Africa; MTN; Project Free Ad; MetropolitanRepublic / The Jupiter Drawing Room (South Africa); Retail offer
233. Silver; Experiential; Mixed-Media Campaign; South Africa; M NET; CLIFF JENNINGS; Ogilvy South Africa; IDOLS
234. Bronze; Experiential; Mixed-Media Campaign; South Africa; 5men3missing; 5men3missing; The dolphinarium; 5men3missing
235. Bronze; Experiential; Mixed-Media Campaign; South Africa; DStv; SERIAL KILLERS; Ogilvy South Africa; CRIME & INVESTIGATION NETWORK
236. Silver; Integrated Campaign; Through the line communication; South Africa; Interactive Africa; Creativity Can; The Jupiter Drawing Room South Africa; Design Indaba 11
237. Silver; Integrated Campaign; Through the line communication; South Africa; SABC / GOOD HOPE FM; "KINKY AFRO CD VOL. 1"; BBDO CAPE TOWN; KINKY AFRO
238. Bronze; Integrated Campaign; Through the line communication; South Africa; M NET; CLIFF JENNINGS; Ogilvy South Africa; IDOLS
239. Bronze; Integrated Campaign; Through the line communication; South Africa; Mc Cain; The campaign with goodness in; Net#Work BBDO; Real Oven Baked Chips
240. Bronze; Integrated Campaign; Through the line communication; South Africa; Russian Bear Vodka; The Fun Side Of Russia; Lowe Bull (Cape); Russian Bear Vodka
241. Bronze; Integrated Campaign; Through the line communication; South Africa; South African Broadcast Corporation; Young Blood 5; Net#Work BBDO; 5FM
242. Bronze; Integrated Campaign; Through the line communication; South Africa; World Wildlife Fund for Nature; Be the Hero; Ogilvy South Africa; WWF
243. Bronze; Student; TV & Cinema Commercials; South Africa; Corenza C; The Threat; CityVarsity; Corenza C
244. Bronze; Student; TV & Cinema Commercials; South Africa; Multichoice; "Just Pause"; Red & Yellow School; PVR
245. Gold; Student; TV & Cinema - Motion Graphic Design; South Africa; AFDA 4th yr Student film 2007; Grumble Bumble; AFDA, The South African School of Motion Picture Medium & Live Performance; Clay animation
246. Silver; Student; TV & Cinema - Motion Graphic Design; South Africa; AFDA 4th yr Student film 2007; Shadow Boy; AFDA, The South African School of Motion Picture Medium & Live Performance; Sand animation
247. Bronze; Student; TV & Cinema - Motion Graphic Design; South Africa; NA; Reflection, Illegal Operation, Snapshots; CityVarsity; NA
248. Bronze; Student; TV & Cinema - Motion Graphic Design; South Africa; Plainsite; Above it All; Vega The Brand Communications School; Plainsite
249. Bronze; Student; Radio Commercials; South Africa; Recovery Space; "Ashamed"; Red & Yellow School; Recovery Space
250. Silver; Student; Newspaper & Magazine Advertising; South Africa; Dyna Jets; Cauliflower, Cabbage; Red & Yellow School; Jelly Chews
251. Silver; Student; Newspaper & Magazine Advertising; South Africa; Strepsils; Barbed wire, Circular saw, Nails; AAA School of Advertising; Soothing relief for sore throats
252. Bronze; Student; Newspaper & Magazine Advertising; South Africa; Baygon; "Tea in Bed"; Red & Yellow School; Pest Spray
253. Bronze; Student; Newspaper & Magazine Advertising; South Africa; Breakthrough; "Covers"; Red & Yellow School; Breast Cancer Awareness
254. Bronze; Student; Newspaper & Magazine Advertising; South Africa; Gentleman's Relish; Sushi, Pizza, Fondue; Red & Yellow School; The Gentleman's Relish Paste
255. Bronze; Student; Newspaper & Magazine Advertising; South Africa; GlaxoSmithKline; Smoorverlief; AAA school of advertising; GlaxoSmithKline
256. Bronze; Student; Newspaper & Magazine Advertising; South Africa; HEINZ Beans; Straight-jacket, Hospital Bed, Padded Cell; AAA School of Advertising; Baked beans in tomato sauce
257. Bronze; Student; Newspaper & Magazine Advertising; South Africa; Ogilvy; Marie Claire, Time, Maverick; Vega The Brand Communications School; ogilvy Listening Initiative
258. Silver; Student; Posters; South Africa; Environmental Education; The Impact of Consumer Products on the Environment; Nelson Mandela Metropolitan university; Large-Format Educational Information Graphics Poster
259. Bronze; Student; Posters; South Africa; Cape Town Opera House; Madame Butterfly, Swan Lake; Vega The Brand Communications School; Ballet
260. Bronze; Student; Posters; South Africa; Oppikoppi productions; I is a Rockspider 1-9; Midrand Graduate Institute; Oppikoppi Music Festival 2008
261. Silver; Student; Design - Logos and Identity Programmes; South Africa; Ikonoklast Anti Fashion; Ikonoklast Anti Fashion; AAA School of Advertising; Ikonoklast Anti Fashion
262. Silver; Student; Design - Logos and Identity Programmes; South Africa; Tino's Used Car Sales; Used and Approved; Vega The Brand Communications School; Tino's Used Car Sales
263. Bronze; Student; Design - Logos and Identity Programmes; South Africa; José; Uno; University of Johannesburg; José Latino coffee bar (South American coffee)
264. Gold; Student; Collateral Design; South Africa; the one, second from left (on the park bench); "public affair"; Department of Visual Arts, University of Stellenbosch; "public affair" limited edition illustrated story
265. Silver; Student; Collateral Design; South Africa; Typography; The Pidgin Proverbs; Vega The Brand Communications School; Typographic History
266. Bronze; Student; Collateral Design; South Africa; Umjondolo; Umjondolo; AAA School of Advertising; Shack interior
267. Bronze; Student; Collateral Design; South Africa; Zest; Mobile Device Design; Vega The Brand Communications School; Zest MP3 Player
268. Gold; Student; Three Dimensional, Environmental & Package Design; South Africa; Wellies; Wellie Shoebox; Cape Peninsula University of Technology; Wellington boots
269. Silver; Student; Three Dimensional, Environmental & Package Design; South Africa; {the group}; cabinet of curiosity & delight; Department of Visual Arts, University of Stellenbosch; "the peep show"
270. Bronze; Student; Three Dimensional, Environmental & Package Design; South Africa; "Play Nice Now"; DIY Snake Packaging; Vega The Brand Communications School; Cobra Packaging
271. Bronze; Student; Three Dimensional, Environmental & Package Design; South Africa; Nedbank; Take- Away Trees; Vega, The Brand Communications School; Package Design
272. Bronze; Student; Three Dimensional, Environmental & Package Design; South Africa; Ted Baker; Environmentally friendly packaging; University of Pretoria; In-store packaging
273. Gold; Student; Publication Design; South Africa; Self promotion; Who Cares; North West University; Who Cares
274. Silver; Student; Publication Design; South Africa; Illustrated Novel; Where did her tail go?; University of Pretoria; Autobiography
275. Bronze; Student; Publication Design; South Africa; Johnnic Communications; Attack of the 80s; Nelson Mandela Metropolitan university; Amuse: inspire, think, entertain
276. Bronze; Student; Publication Design; South Africa; The Art of Being; Random Thoughts and Stuff; North West University; The Art of Being
277. Silver; Student; Digital Media; South Africa; Lex Trickett; Attraction to Light; Vega The Brand Communications School; Lex Trickett
278. Bronze; Student; Digital Media; South Africa; Stepping Stones; "Courage"; Red & Yellow School; Addiction Centre
279. Silver; Student; Mixed-Media Campaign; South Africa; Virgin Atlantic; More space than you need; University of Pretoria; Virgin Atlantic Airlines
280. Bronze; Student; Mixed-Media Campaign; South Africa; Oppikoppie; Sus & Daan; North West University; Sus & Daan
281. Bronze; Student; Mixed-Media Campaign; South Africa; Oppikoppie; No Strings Attached; North West University; No Strings Attached
282. Craft Gold; Student; Crafts - Typography; South Africa; bata; schooldaze; stellenboschacademy of design and photography; bata schoolshoes
283. Craft Certificate; Student; Crafts - Art Direction; South Africa; Levis; Are you game?; Nelson Mandela Metropolitan university; Levis Vintage Clothing
284. Craft Certificate; Student; Crafts - Illustration; South Africa; the one, second from left (on the park bench); "public affair"; Department of Visual Arts, University of Stellenbosch; "public affair" limited edition illustrated story

Major sponsors
SABC, Media 24, Zulu Kingdom, South Coast Tourism

Additional Sponsors

Brandhouse, Aon-Shield, Lithotech, 24.com, Online Publishers Association, Design Indaba, Lightworks, Gauteng Film Commission, Sappi

Official Suppliers

Mango Airlines, Hetzner, Net#work BBDO, Six Million Dollar Media, Orchestra Blue, Sonovision Studios, Gallo Images, gloo design agency, Paygate, Ornico Group, Hibiscus Coast Municipality, Rocketseed, David Prior Photography, Newsclip, Lifesense Financial Services, Tempest Sixt Car Hire, Velocity Films, Wacom

Event Production Partners

Gearhouse, H-Factor Event Agency, Wozani Africa Event Agency, Leg Studios, Havaseat, LED Vision, juju, Wicked Pixels, Be PhatMotel, Visionation & Screencom, Condor Cape, Media Film Service, Waterfront Studios, Annie’s Wardrobe, MXFX, Liquid Chefs, Lounge Around