“It is as if a new and fresh breeze has blown through the Afrikaans advertising landscape. This year’s Pendoring entries are some of the best that have yet been received in the fourteen years of this competition’s existence. I believe that the standard of the finalists’ work will silence those sceptics who feel that Afrikaans advertising and Pendoring are struggling to survive.”

Speaking is Leon Jacobs, executive creative director of Saatchi & Saatchi Hong Kong and this year’s international Pendoring judge. Jacobs was part of a panel of eleven judges and five specialist judges that had to judge approximately 300 entries of some fifty agencies, advertising schools, freelance copywriters and smaller creative companies from 15 to 16 August.
The finalists in alphabetical order in terms of title of work are:

1. ADVERTISING ABOVE THE LINE

1.1 Television/cinema

Title: Diens in jou eie taal
Agency: Draftfcb (Johannesburg)
Client: Vodacom
Product/service: Vodacom Brand
Creative director: Grant Jacobsen
Executive creative directors: Grant Jacobsen; Rob McLennan
Art directors: Grant Jacobsen; Marcus Moshapalo;
Neelesh Vallabh
Copywriters: Stefanus Nel; Annette Nel
Director: Adrian De Sa Garces

Title: Jou volgende tree
Agency: The Jupiter Drawing Room
Client: Absa
Creative director: Jonathan Deeb
Executive creative director: Graham Warsop
Copywriter: James Cloete
Art director: Jonathan Deeb
Director: Kevin Fitzgerald
Animation: MEME

Title: Shoeshanista
Agency: Grey South Africa
Client: Spitz
Product/service: Spitz
Creative directors: Kerry Friend; Don Bryan
Executive creative director: Mike Barnwell
Copywriters: Coenraad Grebe; Koos Groenewald;
Heinrich Grebe
Art directors: Coenraad Grebe; Koos Groenewald
Director: Petar Spiljevic

Title: Vleisie
Agency: Draftfcb (Cape Town)
Client: Spur Corporation
Product/service: Spur Steak Ranches
Executive creative director: Francois de Villiers
Art director: Anthony de Klerk
Copywriter: Marius van Rensburg
Producer: Sarel Esterhuizen
Director: Vanessa Parkin
Strategy: Jeremy Bouwer



1.2 Radio/jingles

Title: Cape Town Fashion Week
Agency: TBWAHuntLascaris (Cape Town)
Client: Cape Town Routes Unlimited
Product/service: Cape Town & Western Cape
Creative directors: Sasha Sanders; Sue Stewart
Copywriters: Marc Lottering; Justin Osburn;
Debi Shabason
Art directors: Reijer van der Vlugt; Charl Edwards
Music and sound: Arnold Vermaak

Title: Clanwilliam
Agency: TBWAHuntLascaris (Cape Town)
Client: Cape Town Routes Unlimited
Product/service: Cape Town & Western Cape
Creative directors: Sasha Sanders; Sue Stewart
Copywriters: Marc Lottering; Justin Osburn;
Debi Shabason
Art directors: Reijer van der Vlugt; Charl Edwards
Music & sound: Arnold Vermaak

Title: Eish, eish baby
Agency: Draftfcb (Cape Town)
Client: Distell
Product/service: Klipdrift
Executive creative director: Francois de Villiers
Copywriters: Marius van Rensburg; Anthony de Klerk;
Owen Ingarfield
Agency producer: Vanessa Parkin
Music & sound: B&S Studios

Title: Kerk
Agency: Baie-Lingual Blink Stefanus
Client: RSG
Product/service: Sê wie?
Creative directors: Stefanus Nel; Annette Nel
Copywriters: Annette Nel; Stefanus Nel
Editing: Theo Potgieter
Music & sound: Theo Potgieter

1.3 Newspapers

Title: 13%
Agency: Grey South Africa
Client: The Apartheid Museum
Product/service: The Apartheid Museum
Executive creative director: Mike Barnwell
Art director: Mike Barnwell
Copywriters: Jack Malepa; Heinrich Grebe

Title: Jantjie; Naas; Noot vir Noot
(campaign)
Agency: Joe Public South Africa
Client: Clover
Product/service: Long Life Milk
Creative director: Liezl-Mari Long
Executive creative director: Pepe Marais
Art director: Brendan Hoffmann
Copywriters: Liezl-Mari Long; Antoinette Fourie;
Clint Bechus

Title: Klopper en Gay Seun
Agency: Baie-Lingual Blink Stefanus
Client: RSG
Product/service: Brand
Creative directors: Alan Lewus; Stefanus Nel; Annette Nel
Art director: Alan Lewus
Copywriters: Stefanus Nel; Annette Nel
Photographer: Michael Meyersfeld

Title: Misdaad
Agency: Black River F.C.
Client: Nando’s
Product/service: Nando"s Mediterranean flavour
Creative director: Ahmed Tilly
Art directors: Justin Joshua; Dave Topham
Copywriter: Konstant van Huyssteen
Illustrations: Justin Joshua

1.4 Magazines

Title: Hoender; Koei; Skaap (campaign)
Agency: Draftfcb (Johannesburg)
Client: Martin & Martin
Product/service: Bob Martin Condition Tablets
Executive creative director: Marthinus Duckitt
Art director: David Mthembu
Copywriter: Candice Claassen
Photographer: Michael Lewis
Production company: Finset

Title: Tweedehandse Anatomie;
Tweedehandse Raka (campaign)
Agency: Joe Public South Africa
Client: Kalahari.net
Product/service: Academic books
Creative director: Liezl-Mari Long
Executive creative director: Pepe Marais
Art director: Brendan Hoffmann
Copywriters: Liezl-Mari Long; Antoinette Fourie;
Clint Bechus
Photographer: David Prior
Illustrations: Brendan Hoffmann

Title: Vra vir Faffa – Worsie; Seer spene;
Snotsiekte (campaign)
Agency: Draftfcb (Cape Town)
Client: Media24
Product/service: Landbou.com
Executive creative director: Francois de Villiers
Art director: Declan Sharp
Copywriter: André de Wet
Agency producer: Vanessa Parkin

1.5 Posters

Title: Bon Jovi; Genesis, Gwen,
Paul (campaign)
Agency: McCann Worldgroup
Client: SABC
Product/service: RSG
Creative director: Festus Masekwameng
Executive creative director: Vanessa Pearson
Designer: Sanche Frolich
Art directors: Michael Fleshel; Yvonne Hall
Copywriter: Jacques Shalom
Photographer: Gerard Turnley

Title: Fees – Blinkvos; Flikflooi; Fluit, fluit;
Hiëna; Uil (campaign)
Agency: Ogilvy (Johannesburg)
Client: Exclusive Books
Product/service: Afrikaanse Lekkerleesfees
Creative director: Bridget Johnson
Executive creative director: Gerry Human
Art directors: Renier Zandberg; Zana Ackerman
Copywriters: Renier Zandberg; Zana Ackerman
Illustrations: Renier Zandberg; Zana Ackerman

Title: Kegel; Skoene; Skuim (campaign)
Agency: DDB South Africa
Client: Holiday Tours
Product/service: Student Tours
Creative director: Gareth Lessing
Executive creative director: Gareth Lessing
Art director: Darren Borrino
Copywriters: Stuart Turner; Claudi Eybers Potter

Title: Vra vir Faffa – Bokkie;
Hans Lammetjie; Kannibaal
(campaign)
Agency: Draftfcb (Cape Town)
Client: Media24
Product/service: Landbou.com
Executive creative director: Francois de Villiers
Copywriter: André de Wet
Art director: Declan Sharp
Agency producer: Vanessa Parkin

1.6 Outdoor advertising

Title: Aaahhh-graad; Die burgermeester;
Issievissiesie (campaign)
Agency: Draftfcb (Cape Town)
Client: Spur Corporation
Product/service: Spur Steak Ranches
Executive creative director: Francois de Villiers
Art director: Anthony de Klerk
Copywriter: Marius van Rensburg
Photographer: Mike Robinson
Agency producer: Vanessa Parkin

Title: Jol; Hart; Langarm (campaign)
Agency: The Jupiter Drawing Room
Client: Absa
Product/service: Absa KKNK
Creative directors: Jonathan Deeb; Haidee Nel
Executive creative director: Graham Warsop
Art director: Christo Kruger
Copywriter: Stefanus Nel; Annette Nel
Designers: Christo Kruger; Ruan Vermeulen
Illustrator: Ruan Vermeulen

Title: Stadig oor die klippe
Agency: Draftfcb (Cape Town)
Client: Distell
Product/service: Klipdrift
Executive creative director: Francois de Villiers
Art director: Anthony de Klerk
Copywriter: Marius van Rensburg
Agency producer: Vanessa Parkin

1.7 Ambient

Title: Bon Jovi; Genesis, Gwen,
Paul (campaign)
Agency: McCann Worldgroup
Client: SABC
Product/service: RSG
Creative director: Festus Masekwameng
Executive creative director: Vanessa Pearson
Designer: Sanche Frolich
Art directors: Michael Fleshel; Yvonne Hall
Copywriter: Jacques Shalom
Photographer: Gerard Turnley

Title: Vlieënde Bolander
Agency: Draftfcb (Cape Town)
Client: Distell
Product/service: Klipdrift
Executive creative director: Francois de Villiers
Art director: Declan Sharp
Copywriter: André de Wet
Agency producer: Vanessa Parkin

1.8 Alternative media

Title: Nooduitgang
Agency: Ogilvy (Johannesburg)
Client: Exclusive Books
Product/service: Erotic book sale
Creative director: Graham Lamont
Executive creative director: Gerry Human
Art director & designer: Vidette Liebenberg
Multimedia: Elaine Bibbey
Copywriter: Steph van Niekerk
Animation: Warren Hunt; Elaine Bibbey

Title: Vra vir Faffa – Kannibaal; Spene;
Worsie (campaign)
Agency: Draftfcb (Cape Town)
Client: Media24
Product/service: Landbou.com
Executive creative director: Francois de Villiers
Programmer: Paul Geary
Copywriter: André de Wet
Art director: Declan Sharp
Agency producer: Vanessa Parkin

1.9 Advertising: mixed media campaign (above the line)

Title: Gaan groot – KKNK
Agency: Draftfcb (Johannesburg)
Client: Toyota
Product/service: Landcruiser
Creative director: Paul Coetzer
Executive creative director: Marthinus Duckitt
Designers: Adriaan Jansen Van Vuuren;
Neila Bezuidenhout
Copywriters: Jacques Du Toit; Krige Van Rensburg
Multimedia: Riaan Fourie



Title: Pendoring 2007
Agency: Saatchi & Saatchi (Cape Town)
Client: Pendoring
Product/service: Pendoring Advertising Competition 2007
Creative director: Leon Jacobs
Art directors: Katherine Botes; Lyall Coburn
Photographer: Stan Engelbrecht
Copywriter: Hanlie Kriel
Agency producers: Lee-Anne Jacobz; Julie Gardiner

Title: Voete
Agency: The Jupiter Drawing Room
Client: Absa
Product/service: Absa Brand
Creative director: Jonathan Deeb
Executive creative director: Graham Warsop
Art directors: Solly Mazibuko; Jelena Jovanovic;
Renata Vice; Jonathan Deeb
Copywriters: Annette Nel; James Cloete;
Lisa Bayliss; George Dube
Director: Kevin Fitzgerald, Egg Films
Editing: Eugenie Tancred, Priest


2. COMMUNICATION DESIGN

2.1 Design

Title: Blink Stefanus was hier
Agency: 2Buffels Melkery
Client: Baie-Lingual Blink Stefanus
Product/service: Blink Stefanus-
corporate identity
Creative directors: Sarita Immelman;
Marcelle Labuschagne
Designers: Sarita Immelman;
Marcelle Labuschagne
Copywriters: Sarita Immelman;
Marcelle Labuschagne;
Annette Nel; Stefanus Nel

Title: Fees – Blinkvos; Flikflooi; Fluit, fluit;
Hiëna; Uil (campaign)
Agency: Ogilvy (Johannesburg)
Client: Exclusive Books
Product/service: Afrikaanse Lekkerleesfees
Creative director: Bridget Johnson
Executive creative director: Gerry Human
Art directors: Renier Zandberg; Zana Ackerman
Copywriters: Renier Zandberg; Zana Ackerman
Illustrators: Renier Zandberg; Zana Ackerman

Title: MK Bruce Lee
Agency: The President
Client: MK
Product/service: MK Bruce Lee
Creative director: Peet Pienaar
Designer: Byron Meiring
Editor: Hunter Kennedy

2.2 Alternative media

Title: Afrikaanse mark-doolhofspeletjie
Agency: Etiket Brand Design
Client: Ads24
Product/service: Afrikaans Market Game
Agency producer: Janhendrik Oosthuizen
Creative director & animation: Paul de Klerk
Designer: Ricardo Rocha
Illustrator: Katinka Joubert

Title: Wêreldbekerrugbyspeletjie
Agency: iCognition
Client: RSG
Product/service: World Cup Rugby Game
Agency producer: Linda Ravenhill
Animation & multimedia: Ian Greaves
Programmer: Bradley Kronson
Copywriters: Herman Steyn; Linda Ravenhill

3. EXPERIENTAL MARKETING

3.1 Direct marketing & promotions

Title: Fop Boekjassies
Agency: Ogilvy (Johannesburg)
Client: Exclusive Books
Product/service: Erotic Book Sale
Creative director: Graham Lamont
Executive creative director: Gerry Human
Art director: Vidette Liebenberg
Copywriter: Steph van Niekerk
Designer: Steff Symonds

Title: Tert
Agency: Draftfcb (Cape Town)
Client: BASF
Product/service: Maccani
Executive creative director: Francois de Villiers
Art director: Declan Sharp
Copywriter: André de Wet
Designer: Declan Sharp

3.2 Promotions/Below the line campaign

Title: Blink Stefanus was hier… en dáár
Agency: 2Buffels Melkery &
Baie-Lingual Blink Stefanus
Client: Baie-Lingual Blink Stefanus
Product/service: Blink Stefanus
Creative directors: Sarita Immelman;
Marcelle Labuschagne
Art directors: Sarita Immelman;
Marcelle Labuschagne; Rajesh Ranchod
Copywriters: Sarita Immelman;
Marcelle Labuschagne; Annette Nel;
Stefanus Nel; Konstant van Huyssteen
Designers: Sarita Immelman;
Marcelle Labuschagne
Photographer: Chloe Coetsee

Title: Onder die dekmantel
Agency: Ogilvy (Johannesburg)
Client: Exclusive Books
Product/service: Erotic Book Sale
Creative director: Graham Lamont
Executive creative director: Gerry Human
Art directors: Vidette Liebenberg; Alexa Craner
Copywriters: Steph van Niekerk
Designer: Steff Symonds
Multimedia: Warren Hunt; Elaine Bibbey

4. STUDENT ENTRIES

4.1 Advertising (Above the line)

Title: Fo*of
Institution: Vega The Brand Communication School
Product/service: Unilever – Sunlight
Creative directors: Roela Hattingh; Kate Binge
Art director: Trish Stewart
Copywriter: Mukondi Ralushayi

Title: Gestripte moer
Institution: Vega The Brand Communication School
Product/service: Kulula.com
Creative directors: Nicolet Pienaar; Darren Meltz
Art director: Nicolet Pienaar
Copywriter: Darren Meltz

Title: Prikkelprop
Institution: AAA School of Advertising
Product/service: Distell – Klipdrift
Art director: JP de Villiers
Copywriter: Marion Low

Title: Smoorverlief
Institution: AAA School of Advertising
Product/service: GlaxoSmithKline
Creative director: Heloise Bottomly
Art director: Romano Cardinal
Copywriter: Romano Cardinal

4.2 Alternative media

Title: Die Volk
Institution: Vega The Brand Communication School
Product/service: The Buckfever Underground
Multimedia: Bernadene Varty
Music & sound: The Buckfever Underground

Title: Luiardia
Institution: North-West University
Product/service: Luiardia
Creative & art director: Wessie van der Westhuizen
Animation & architecture: Braam Kempen; Lauren Moses;
Freda Raubenheimer
Content & design: Braam Kempen; Lauren Moses;
Freda Raubenheimer

Title: Onkruid
Institution: North-West University
Product/service: Onkruid in jou taaltuin
Creative & art director: Wessie van der Westhuizen
Design & multimedia: Jaco Burger; Roscher Maritz;
Zinelda McDonald
Animation & architecture: Jaco Burger; Roscher Maritz;
Zinelda McDonald

Title: Planeet Pierewiet
Institution: North-West University
Product/service: Planeet Pierewiet
Creative & art director: Wessie van der Westhuizen
Design & multimedia: Emarie Gouws; Astrid Gevers;
Ilze Vermaak
Animation & architecture: Emarie Gouws; Astrid Gevers;
Ilze Vermaak

4.3 Mixed media campaign (through the line)

Title: Die Kloppers
Institution: North-West University
Product/service: Aardklop National Arts Festival
Creative directors: Richardt Strydom; Ian Marley
Design & illustrations: René Julyan; Gerda van der Walt;
Terese Potgieter; Christi de Jager
Copywriters: René Julyan; Gerda van der Walt;
Terese Potgieter; Christi de Jager

Title: Kultuur in jou are
Institution: North-West University
Product/service: Aardklop National Arts Festival
Creative directors: Richardt Strydom; Ian Marley
Design & illustrations: Christel Badenhorst; Marelize Bergh;
Winette Pretorius; Johnny Thomas
Copywriters: Christel Badenhorst; Marelize Bergh;
Winette Pretorius; Johnny Thomas

Title: Skynheilig
Institution: Vega The Brand Communication School
Product/service: Umshini Wam – Empowerment Package
Creative director: Janine Wittrowski
Art director & design: Matthew Pullen
Copywriter: Matthew Pullen

Title: Sus & Daan
Institution: North-West University
Product/service: Oppikoppi
Creative & art director: Wessie van der Westhuizen
Editing & design: Gert Schoeman; Suzan van Wyk
Copy & illustrations: Gert Schoeman; Suzan van Wyk


5. GENERAL

5.1 Best catch-phrase/expression/concept/heading

Title: Die smul sonder die brul
Agency: Black River F.C.
Client: Nando’s
Product/service: Nando’s Mediterranean Flavour
Creative director: Ahmed Tilly
Art directors: Justin Joshua; Dave Topham
Copy writer: Konstant van Huyssteen
Illustrators: Justin Joshua; Dave Topham
Agency producer: Hilary Simpson

Title: Fees – Uil
Agency: Ogilvy (Johannesburg)
Client: Exclusive Books
Product/service: Afrikaanse lekkerleesfees
Creative director: Bridget Johnson
Executive creative director: Gerry Human
Art directors: Renier Zandberg; Zana Ackerman
Copywriters: Renier Zandberg; Zana Ackerman
Illustrators: Renier Zandberg; Zana Ackerman

Title: Koop die dubbeldui of
ek koekemoer jou
Agency: Black River F.C.
Client: Nando’s
Product/service: Nando’s Double Thigh
Creative director: Ahmed Tilly
Art director: Lucas van Vuuren
Copywriters: Lucas van Vuuren; Dhasagan Pillay
Agency producer: Hilary Simpson

Title: Watt in rat
Agency: Draftfcb (Cape Town)
Cleint: Santam
Product/service: Risk management
Creative director: Schalk van der Merwe
Executive creative director: Francois de Villiers
Art directors: Declan Sharp; Alessandro Betti
Copywriter: André de Wet
Illustrations: Am I Collective
Agency producer: Vanessa Parkin

5.2 Original Afrikaans

Title: Die Hersiende Stem
Agency: Joe Public South Africa
Client: Tracker
Product/service: Madiba’s birthday
Creative director: Liezl-Mari Long
Executive creative director: Pepe Marais
Copywriters: Liezl-Mari Long; Antionette Fourie
Art director: Knut Otto

Title: Kerk
Agency: Baie-Lingual Blink Stefanus
Client: RSG
Product/service: Sê wie?
Creative directors: Stefanus Nel; Annette Nel
Copywriters: Annette Nel; Stefanus Nel
Director: Theo Potgieter
Music & sound: Theo Potgieter

Title: Tweedehandse Raka
Agency: Joe Public South Africa
Client: Kalahari.net
Product/service: Academic books
Creative director: Liezl-Mari Long
Executive creative director: Pepe Marais
Art director: Brendan Hoffmann
Illustrations: Brendan Hoffmann
Photographer: David Prior
Copywriters: Liezl-Mari Long; Antionette Fourie

5.3 Genuine South African

Title: Jantjie; Naas;
Riaan Cruywagen (campaign)
Agency: Joe Public South Africa
Client: Clover
Product/service: Long Life Milk
Creative director: Liezl-Mari Long
Executive creative director: Pepe Marais
Art director: Brendan Hoffmann
Copywriters: Liezl-Mari Long; Antoinette Fourie;
Clint Bechus

Title: Pilot; Savings Plan;
Vanishing Act (campaign)
Agency: Lowe Bull (Cape Town)
Client: SAB
Product/service: Redds
Creative director: Kirk Gainsford
Copywriter: Alistair Morgan
Art director: Kirk Gainsford
Animation: Black Ginger
Cinematography & director: Pete Pohorsky
Music & sound: Meadowlands
Production company: Plank Productions
Agency producer: Caz Friedman

Title: Sophiatown
Agency: Draftfcb (Johannesburg)
Client: Vodacom
Product/service: Soccer
Creative director: Grant Jacobsen
Executive creative director: Grant Jacobsen
Art director: Ntsiki Nukwa
Copywriter: Neo Mashigo
Music & sound: Alun Richards
Agency producer: Wakhile Sithole
Cinematography: Werner Maritz
Director: Teboho Mahlatsi
Editing: Richard Starkey
Production company: Cut and Paste

Title: Tree
Agency: Ogilvy (Johannesburg)
Client: MNet
Product/service: Channel O
Creative director: Jonathan Beggs
Executive creative director: Gerry Human
Art directors Suzanne Jenner; Sdu Dlamini
Copywriter: Thokozani Mashigo
Design & illustrations: Am I Collective

Title: Xenophobia
Agency: Net#Work BBDO
Client: SABC
Product/service: Metro FM
Creative director: Graeme Jenner
Executive creative directors: Rob McLennan; Julian Watt
Copywriters: Mbulelo Nhlapo; Mathoto Matsetela
Art director: Reggie Makhetha
Multimedia & editing: Suzie Dexter
Music & sound: Bob Rolfe
Agency producer: Tanja Rae