Empire was started by Lusanda 'Lucy' Worsley with one key objective in mind: providing value to a brand’s target market in memorable and engaging ways. While the restructuring has shifted its service offering into a new direction, Worsley has kept her eye on the prize and affirms that a key focus is still on creating memorable and engaging campaigns, and delivering a top-quality service with the attention to detail and passion that brands are so used to receiving from Worsley and the team – now with a broader service offering.

The “new” Empire will have three key functionalities that will add further value to existing clients, potential new clients, and the advertising industry:
  • Innovations agency – for brands that are looking to innovate through insight in an ever-changing world;
  • Creative consultants – serving as strategic consultants for creatives and entrepreneurs looking to innovate their brands; and
  • Business developers – a comprehensive and curated experiential networking platform for creatives and entrepreneurs to take their empire to the next level. 
In essence, Empire will serve as a creative platform for young African creatives and entrepreneurs to showcase their talents and build their empires. “Based on a shared economy model, we have a league of different freelancers and agencies - we call them Empire Innovators - who we collaborate with to customise and innovate with - and for - brands. From app developers to wine makers, film production crews to singers, experiential specialists, creative strategists, and publicists. The list is endless. Whatever you need to innovate your brand – that’s what we have. Each and every innovator has been specifically chosen as a specialist in their respective field. We really do have a wide and beautiful mixture of young African creatives that are exceptionally passionate and skilled at their craft;” says Worsley.

Worsley is very optimistic about the future, given the new direction of the agency. “Part agency, part consultancy and part business developers, we are the modern age of advertising that will be on hand to innovate with and for brands in an ever-changing world. In everything we do, we believe in challenging the status quo. We think differently, we act differently and we create innovative and unique solutions that change mindsets.”

For more information, visit www.empirexp.com. Alternatively, connect with them on Facebook, Twitter or on Instagram.