At the helm of Spontaneity is Michelle Kirby with decades of events, business and marketing experience behind her. Kirby headed up the marketing for eTV for some eight years whilst previously running the consumer marketing division in the late 90’s, for SABC’s TV1. Subsequently, she’s successfully run her own events business working with many blue chip brands.
“It was a very easy decision to join forces with Nfinity to ensure continued growth for my business,” she says. “Varejes brings exceptional expertise and years of experience in successful business leadership. With the support, collaboration and synergy from the other businesses in our Group, namely The Salt, URUP, Whisky Live plus some soon to be launched businesses, it really made perfect sense.”
Varejes adds that Whisky Live, as an existing successful events business will undoubtedly benefit from Kirby and Spontaneity as will the other businesses in the portfolio.
“The eventing world is an ever-changing and evolving one and client needs are rapidly shifting from hosting traditional social events to more interactive and engaging affairs that leave the end user with real experiences that are extremely relevant to them,” she says. “It has to be about immersion, collaboration with different parties and platforms and focused on both quality and quirk factors.”
She goes on to say: “Clients constantly require a return on investment and no longer see events as just brand building or brand engaging opportunities, and that’s very encouraging.”
Spontaneity adds dynamic flair to events and functions. The company caters for all corporate events, product launches, press conferences, corporate meetings and conferences, marketing programmes, road shows, grand opening events, special corporate hospitality events, award ceremonies, launch/release parties and commercial events.
“In essence we’re a turnkey solution that enables companies to find comfort knowing it is all done professionally. With the backing of Nfinity and Varejes, I’m very excited to see the business grow over the next few months and years.”
For more information, visit
www.spontaneity.co.za.