The company has already signed a partnership deal with South American influencer marketing agency, Orishinal, and plans to extend the partnership programme to the Middle East, Kenya and the United Kingdom.
 
As a result of the partnerships, South African clients will have access to the normal Webfluential service to run their campaigns, and an extended overall product offering through these partners where specific execution is required.  This includes influencer marketing strategy and production assistance on influencer campaigns. To date, partnerships have been announced with a number of South Africa’s content and creative agencies. These include, Clockwork Media and Golden, both based in Johannesburg; Brandnew Creative agency, based in Cape Town; and Popimedia, Facebook’s African accredited partner. 

Influencer marketing continues to be a growing trend in digital marketing. To keep up with younger, more informed picky consumers, brands have to encourage social proof of the value they afford by engaging with key influencers and their audiences.

“We’re a global player, with African roots,” says Kirsty Sharman, head of global operations at Webfluential. “As the demand for creatively led influencer campaigns has increased, we realise that we need to ensure brands have access to not only the right influencers and their audiences, but also the right content and strategy experts to execute campaigns that deliver great value for clients.” 

Since its formation in 2014, Webfluential has built a reputation for connecting influencers and brands on a proprietary platform that offers pricing guidelines, campaign collaboration technology, and transparent reporting. The platform currently manages campaigns for many companies, including Vodacom, Absa, Coca-Cola, Clarins, and KFC.

Tom Manners, MD of Clockwork Media, says, “Our team is especially excited to bring this partnership to bear with Webfluential to the South African market, we believe our consistent track record in the content and community region positions us to add huge value to the market.” 

Murray Legg, head of strategy at Webfluential says, “In the same way that Twitter and Ad Dynamo could partner and deliver value to the South African market, we see these partnerships as the perfect marriage of art and science. The companies we’re partnering with understand the importance of strategic creative solutions and the Webfluential platform will allow them to deliver the science - influencer metrics, integrated reporting and paid media integration. We’re excited to support the continued growth of Influencer Marketing in Africa.” 

For more information, visit www.webfluential.com. Alternatively, connect with them on Facebook, Twitter or LinkedIn.