Established in 1926, FCB South Africa held the Financial Mail title of Overall and Large Agency of the Year 2000 and 2001.

In Brief...
* In 75 years of operation, FCB South Africa has ranked consistently as one of the top three agencies in the country.
* We are currently the largest agency in South Africa in terms of revenue.
* FCB South Africa"s local resources include five, best of breed, through the line agencies and eleven Business Units specialising in all areas of marketing and communication.
* We have made serious inroads into Africa and now provide the largest network spanning 30 countries, with access to 21 agencies and 9 media offices.
* As part of the FCB Group worldwide, we have access to a host of tried and tested proprietary tools and techniques, case studies and new learnings, from 200 offices in 90 countries.
* With 663 people employed in South Africa and a total of 945 employed in 30 countries throughout Africa, we are able to offer our clients a wealth of human capital.
* 80% of all our clients are currently ranked 1st or 2nd place leaders in their markets.

Work Ethics

* FCB South Africa is a new generation communication group that has taken the word "integration" out of the realm of myth, and turned it into a profitable reality - both for ourselves, and our clients.
* Because we work off one bottom line, work allocation is based on using the right channel of communication for the job.
* This approach enables us to ensure that our clients get a relevant solution to the marketing need at hand - whether it be a traditional above-the-line response, a promotion driven solution or a long-term CRM programme.
* Our integrated approach to client relationships through the introduction of our Key Account Management Unit, ensures that clients have one dedicated interface with the agency, no matter which channel of communication they choose.
* This strengthens not only the client agency relationship, but our understanding of the clients needs and the integrity of the brand across all disciplines.

Awards
FCB South Africa has a proven track record when it comes to winning awards, which pays testament to not only the high level of creative excellence we strive for, but to the strength of our relationship with our clients too. These are just a few of the awards FCB South Africa garnered in 2000:
* FCB South Africa has been chosen as the overall winner of the Advertising Agency of the Year for 2000 and 2001, by Financial Mail.
* The Financial Mail also named FCB South Africa Large Agency of the Year for 2000.
* In 2000, FCB South Africa walked away with an impressive win of 11 Loeries, including one Gold.
* FCB Jonssons won 10 out of a possible 15 awards at the Business Day Financial Advertising Awards, while also winning four out of the five categories and the Grand Prix in 2000.
* FCBi won 2 Golds, 1 Silver and the prestigious Nkosi Award at the 2000 Assegai Awards.
* Campaigns generated by FCB South Africa agencies and specialist units dominate the annual SC Johnson Global Marketing Awards, in the year 2001.
* In August 2001, Nici Stathacopoulos, then Managing Director of FCBi, is named "Direct Marketing Achiever of the Year" and FCBi copywriter, Bongiwe Mhlongo, is named "Young Direct Marketer of the Year".
* FCB South Africa receives a Special Mention in the South African Non Listed Company Award held in October 2001, an honour that has rarely been bestowed in the history of the competition.

Two of FCB South Africa"s senior staff members have also been recognised for their abilities and contribution to the industry as a whole. They are:
* Nkwenkwe Nkomo, who was chosen as the Advertising Man of the Year in South Africa for the year 2000, and
* Ashley Bacon, was appointed to the FCB Worldwide Creative Board in 2000.

The traditional full service agencies within the group include:
* FCB Johannesburg;
* FCB Cape Town;
* FCB Durban;
* FCB Fuse (an empowerment JV);
* Azaguys - full service advertising agency; and
* Joe Public Take-away Advertising - full service advertising agency.


Specialist agencies include:
* FCB Activ - retail marketing and advertising;
* FCB Design - corporate and brand design;
* FCB Electric Ocean - web strategy, design and development; intranets, extranets and online advertising;
* FCB Headspace - brand and media strategic planning;
* FCBi - online and offline relationship, direct and database marketing;
* FCB Impact - experiential marketing, promotional campaigns, multimedia, and event and launch management;
* FCB Investor Connexion - shareholder communications and investor relations;
* FCB Jonssons - financial advertising and related services;
* FCB Plato Healthcare - pharmaceutical, OTC and consumer healthcare products and animal health advertising;
* FCB Redline - corporate and product public relations;
* FCB Sponsorship - sponsorship evaluation and leveraging;
* Finset - print production; and
* Ingwe Communications - full research, brand monitoring and promotions in emerging markets.

FCB Africa

FCB Africa is an African network of affiliated agencies that handles multi-national business on the African continent. There are full-service offices in 21 countries, including Botswana, Côte d"Ivore, Egypt, Gabon, Ghana, Kenya, Madagascar, Malawi, Mauritius, Morocco, Mozambique, Namibia, Niger, Nigeria, Reunion, South Africa, Tanzania, Tunisia, Uganda, Zambia and Zimbabwe.

In addition to the affiliated agencies, FCB Africa has media associates in nine additional countries.

FCB Worldwide
Through FCB Worldwide, FCB SA has access to over 200 offices in 92 countries throughout the world. We are able to access relevant information from these countries for our clients. FCB is the largest Agency brand in the USA, and the fifth largest brand worldwide.

For more information. visit www.draftfcb.co.za.