"The aim of the campaigns was not only to drive engagement with agency partners, but also to show them, in a tangible way, how Mediamark can leverage its creative thinking and media assets to create powerful integrated marketing campaigns," says Charlie Wannell, marketing manager at Mediamark.
The campaigns also highlight how Mediamark brings together multiple platforms and technologies to capture an audience’s attention. Wannell adds, “We are honoured to be the first winner of this award and hope to be back next year to compete again. Thank you to the agencies who took the time to engage with the campaigns – we hope to capture your attention with more creative ideas in the months to come.”
“We wanted to do something fun for our agencies while showing them how we can collaborate with them to create complete solutions for their clients. There can be no better way to show our abilities and assets to media buyers than creating innovative trade marketing campaigns that allow us to stand out in the market,” says Cindy Diamond, group sales director at Mediamark.
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