The moves signal Mediamark’s continued focus on building a powerful digital media sales capability to complement its leadership in broadcast media and events.

Adjoin provides a single programmatic buying platform that gives advertisers access to unique premium audiences across an extended network of digital publications from leading local and international publishers. It is an ideal solution for local campaigns and global buyers looking to reach the African marketplace at scale.

Powered by New York’s Rubicon Project and Data Management Platform Krux, AdJoin is an initiative between MaxAxion and Kagiso Media. Buyers can use creative, engaging advertising formats; Display, Rich Media, Native, and Video, in one simple programmatic buy.

Mediamark group sales director, Cindy Diamond, says, “We’re excited to add AdJoin to our portfolio of media properties. This highly differentiated platform allows us to help our clients cut through a fragmented and cluttered digital media landscape and offer them targeted audiences using rich layered audience. By appointing someone with Mark’s skills and experience we are certain to accelerate the growth of our digital business to the next level.”

Botha joins Mediamark with more than a decade and a half of experience in media sales. He was previously sales director at The SpaceStation, leading a sales team offering advertising solutions across the 24.com and DStv Online portfolio of digital properties.

“This is an exciting time to join Mediamark as it positions itself at the forefront of trends such as mobile advertising, programmatic buying, and multichannel media solutions,” says Botha. “I look forward to working with Mediamark clients to help them unlock the value of digital as a key element in their integrated marketing strategies.”

“By giving premium audiences, brands and agencies access to premium inventory and enriching it with first and third-party data, AdJoin promises to bring disruption to a market once controlled by larger media houses,” says Daniel Courtenay, CEO of MaxAxion. “This will help advertisers to improve the efficiency of their media buys while maximising their returns.”

For more information, visit www.mediamark.co.za. Alternatively, connect with them on Facebook or on Twitter.