Children growing up in today’s fast-paced world of Internet and technology are missing out on a childhood spent outdoors riding bikes, skipping stones, and letting their imagination run wild. Instead, they prefer being cooped up indoors, engrossed in the digital worlds of their tablets, phones and gaming consoles.
TWO.AM decided to challenge the glorification of the virtual world by creating a series of indoor posters, targeted at parents, that cleverly delivered the benefits of staying offline and engaging with Play-Doh instead: ‘no charger needed’, ‘no in-app purchases’, ‘no loading time’, ‘no Internet required’, and ‘no updates necessary’.
“We feel humbled to have our work recognised on prestigious and international advertising platforms,” says the agency.
The Hasbro Play-Doh ‘Offline’ campaign has received a large amount of online buzz and was featured on numerous industry-related websites and blogs. Locally, it was awarded the Creative Circle Ad of the Month, became an Ad of the Year finalist, and was also awarded a Bronze Loerie.
“We couldn’t be more proud of the hard work our team delivers at every opportunity provided.”
For more information, visit www.twoam.agency. Alternatively, connect with them on Twitter.