Fuelled by Strongbow Apple Cider’s passion for urban rejuvenation and their belief that nature is the ultimate refreshment, the project has seen four graffiti walls, three bridge pillars and seven high definition airbrushed walls refreshed by the team.
For this project, they’ve partnered with Kabelo Kale, managing director of Keys Communications, a group of media specialists dedicated to empowering township and urban communities. Kale and his team selected the artists, ranging from 25 to 35 years of age, who are, in his words, “serious about taking on the streets at all costs.”
Marcel Swain, marketing manager of New Brands, says, “Strongbow represents natural refreshment, so we are delighted to have empowered local, grass-roots talent to beautify and rejuvenate their city. Working closely with Kabelo and his team, we were able to showcase the true meaning of urban rejuvenation - refreshing and inspiring the local community through nature.”
“Working with Strongbow, it has been amazing to see our local artists bring their unique vision of natural beauty to life. I’m sure the local residents will agree that it has brought something new to the neighbourhood and has made these streets a pleasure to walk through,” says Kale.
You can watch Strongbow paint the city
here.
For more information, visit
www.strongbow.com. Alternatively, connect with them on
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Twitter.