By demonstrating the many benefits of shopping online and the deals on offer, the proudly South African TVC brings the sense of goodwill and good humour that characterises Festive Season activities.
Gordon Ray, founding partner and executive creative director at M&C Saatchi Abel CT, says, “As the Festive Season approaches, our brief was to show South Africans that rather than running around from shop to shop exhausting themselves, they could get all their Christmas shopping done on
takealot.com – and spend the season enjoying themselves.”
In addition, the campaign needed to demonstrate just how comprehensive the
takealot.com product range really is. According to Ray,
takealot.com has millions of products on offer, with multiple departments, and an efficient delivery system.
“With SA being slower on the uptake of e-tail than other developing countries, we had to overcome any pre-existing barriers that exist in people’s minds. For example, shoppers who don’t have a credit card, or aren’t comfortable sharing billing details online can use other payment options available. The e-tailer will also come pick up the product/s if there is something wrong with the order. To make these points, we decided to use the lovable character of Santa to tell the story,” Ray adds.
In the TVC, Santa arrives at
takealot.com’s colossal Johannesburg warehouse, pumped up and ready to take on the season. He soon meets up with ‘TK’ from
takealot.com, who delivers some happy news:
takealot.com has ‘got Christmas covered this year,’ so Santa can kick back, take a break and go enjoy the many pleasures of Johannesburg- which Santa then does.
You can watch the TVC
here.
For more information, visit
www.takealot.com. Alternatively, connect with them on
Facebook or on
Twitter.