Spree offered a 95% discount on a woman’s wardrobe staple – the Little Black Dress (LBD). The R399 dress was reduced to R20, and the deal exclusively seeded by media resulting in the LBD being sold out online in less than 30 minutes.
“We wanted to evoke the spirit of this infamous shopping day, and for our customers to be a part of the excitement and fun but without the queuing, pushing or an elbow in their ribs. As an etailer, our site is accessible 24 hours a day, 365 days a year - so naturally we are in the best position to offer our customers the earliest and very best Black Friday deals without them having to vie for parking spaces and fight their way to the products that they want,” says Vincent Hoogduijn, CEO of Media24 e-commerce, which includes South Africa’s leading online fashion retailer,
Spree.
Spree’s traffic increased 348% vs the daily average for the month and had orders of more than 10 times higher than the month’s daily average. “The growth of the day has been phenomenal with 142% more orders compared to our Black Friday sale in 2015.”
Whilst shopper chaos and parking lot traffic jams were the order of the day around South Africa, e-commerce players worked hard to ensure there were no crashes. During Spree’s busiest period on the day, when their concurrent sessions were almost four times the amount they usually experience, the site remained stable. “Along with a stable site, Spree’s entire suite of payment options were available the whole day allowing for easy checkouts for all our excited customers,” says Hoogduijn.
“Ensuring our website was resilient enough to withstand the expected increase in visitors and shoppers was of the utmost importance to us. We always want to provide shoppers with the best online shopping experience,” says Hoogduijn.
For more information, visit
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