More than 600 pedestrians are killed on Western Cape roads every year, with most of these victims being under the influence of alcohol.
Y&R Cape Town’s creative director, Nkanyezi Masango, says, “Most people have seen ‘Don’t drink and drive’ ads but ‘Don’t drink and walk’ is a new message to put out there. Essentially it’s all about how alcohol affects you and how the booze itself is a form of ‘Ubuthakathi’. Once you are intoxicated you become a frightening version of yourself that can lead to devastating consequences.”
Graham Lang, Y&R South Africa’s CCO, says, “This is another brave film from a client that is willing to push the boundaries for a very necessary reason. It has been a privilege to collaborate on a project that aims to break destructive behaviour patterns in the hope that we can make our roads safer for all.”
You can watch the video
here.
For more information, visit
www.whyweare.co.za. Alternatively, connect with Y&R on
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Twitter using the #BoozeFreeRoads hashtag.