Since the UCT Unilever Institute and TNS Research Surveys first carried out their groundbreaking research on South Africa"s burgeoning black middle class in 2005, much has happened that has affected the economic landscape.
This in turn has led to many assumptions being made about Black Diamonds, as well as a number of important questions being posed, the most common being:
Is this market still growing or has it imploded?
Are Black Diamonds drowning in debt?
Have consumption patterns changed?
Has the move to the suburbs slowed down?
The latest Black Diamond study - due out at the end of October - will answer these questions and many more. This year"s study also places a special emphasis on Black Diamond women - who the study has found to represent many of the key decision-makers in this sector.
Seminars will be held in Durban, Johannesburg and Cape Town at the end of October. Those interested in booking should go to
www.unileverinstitute.co.za or contact
Kulsoem at [email protected] or on 021 650 4312.