Bryan Traylor, principle photographer of Locker 14, was appointed by BBDO Cape Town to photograph the launch print campaign for Oude Meester Demant.

Packaged in the unique dark olive coloured glass Oude Meester bottle, Traylor’s brief was to capture the prominent diamond that adorns the label, representing the brandy maker’s pursuit of the highest purity.

Oude Meester Demant is one of three Oude Meester premium brandies owned by Distell Group Limited.