“According to a World Bank report in 2015, we live in the most indebted country on the planet. And it doesn’t look like things are going to turn around anytime soon. Millions of people are at the end of their rope. Enough is enough. As a nation, we are drowning in debt,” says Ian Wason, CEO of DebtBusters.
“It is very easy to get into debt on your own, but almost impossible to get out of debt on your own. We know that many South African consumers often have little understanding of how they got into this situation and how to get out. We see that the majority of searches on Google are for consolidation loans, not for debt counselling. People need to know that there are ways to get out of their debt. We are reaching out to South Africans to help them do something before it gets out of control,” he adds.
DebtBusters’ new TV ad portrays the burden of debt and the anxiety it invokes in people and follows a man living with the constant stress felt by the indebted while maintaining the semblance of normality. It shows a number of different kinds of people that are suffering from out-of-control debt. It shows that everyone, to some extent, suffers from debt, and that many people have debt that they hide from others. However, those that are smart about it, can manage it.
DebtBusters estimates this year the business will receive 100 000 calls from customers seeking help. It also estimates that the business will help 17 000 people, resulting in a saving of over R100-million in interest and fees.
“We wanted to look at the real stories of real people and how they have been affected by debt. We want people to know that there is a way out. We are here to help,” concludes Wason.
You can watch the campaign
here.
For more information, visit
www.debtbusters.co.za. Alternatively, connect with
Facebook.