Accenture Interactive is a new player and innovator in the digital space, and its vote of confidence illustrates the growing influence of the summit in driving digital conversation and the power of digital to achieve notable strategic results.

In addition to the Diamond partnership with Accenture Interactive, IAB SA will also have the support of some of South Africa’s corporate heavyweights including DStv, Gumtree, and Old Mutual, all of which have signed on as Platinum Partners. Unilever, Tripadvisor, and Vodacom will partner up as Gold Partners.

Josephine Buys, CEO of IAB says, “We are proud to partner with Accenture Interactive, and are thrilled at the possibilities this partnership, as well as those with our Gold and Platinum partners, opens for us. The local digital industry is driven, agile and highly responsive to the complexities of the South African market. Each partner is a testament to how far the IAB has come and a vehicle to move us forward as we continue to promote and support digital innovation in our country.”

Accenture Interactive has disrupted the digital landscape with its diverse offering of service and experience design, marketing, content, and commerce capabilities. Combined with the depth of IAB’s knowledge and breadth of its influence in digital, a partnership between the two will have a major impact on driving digital conversations. Accenture Interactive’s commitment to the Diamond partnership has enabled Summit ticket prices to remain the same and for the event to be scaled to reach up to 650 people.

“People want simple, helpful and personalised experiences available to them in their moment of need,” says Gareth Murphy, Accenture Interactive lead. “Brands and organisations across the world are prioritising improved customer, employee and citizen experiences powered by digital ecosystems. However, consumers’ expectations are a moving target, and many companies, despite significant efforts, find it increasingly challenging to stay abreast or even catch up. At Accenture Interactive, we are excited to be part of the IAB Digital Summit and look forward to engaging with the industry’s digital leaders on how brands and organisations can lead with digital to create and deliver services that come to life and experiences that delight.”

The IAB Digital Summit and Bookmarks will be held on Thursday, 16 March at the Galleria Sandton from 09:00 until 15:00. Early-bird tickets are available until Friday, 10 February and cost R1 690. Standard, non-member tickets will cost R1 950.

For more information, visit iabsa.net. Alternatively, connect with them on Facebook or on Twitter.