A 100% black-owned agency, Yourself Management currently employs over 300 staff operating throughout the Southern African Development Community (SADC), East and West Africa with a head office in Johannesburg and regional offices in Cape Town, Durban, Namibia, and Zambia.
The agency, which has been running for the past 13 years, services numerous blue chip clients including Tiger Brands, Nestle, L’Oreal, and Platco Digital (eTV).
“I am pleased to be launching our refreshed corporate identity,” says Kabelo Ncholo, the CEO and founder of Yourself Management. “It is part of our growth strategy and an ideal opportunity for us to kick start 2017. The concept of reinvention is very important in the marketing business. Reinventing your brand also means reinventing your business through continual improvement, growth, and innovation. Everything the refreshed brand image portrays requires calculated effort that is in alignment with how the business fundamentally does things and executes on its services.”
Since launching in 2004, Yourself Management has focussed on creating campaigns for the township market, priding themselves on being “leaders in the township market”. With the greater emphasis on amplifying its services throughout the Sub-Saharan region, the agency has now positioned itself as being “leaders in the African market” as highlighted in the agency’s logo.
With the new corporate identity, Yourself Management will stick to its old corporate colours, namely Black, Red, and White. “Black means power and control in psychology, meaning we are a powerful agency that is in control of our destiny,” explains Ncholo. “Red is regarded as the colour of energy, passion and love, which means we are an agency that is full of energy and are passionately in love with what we do. White is considered the colour of perfection, meaning we are an agency that believes in perfection.”
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