The ambassadors will be featured in footwear and evoKNIT apparel in the commercial shot by Paul Ward with the voice over by MC Tumi (Stogie T), and music by Sibot. The commercial is in a 90-second a 30-secondnd format and will be driven via television, digital and PUMA South Africa’s social media channels.
“We are excited to have a strong stable of powerful, talented local influencers that can sit alongside
Grammy-award winning artist The Weeknd, in our 'Run the Streets' campaign in South Africa,” says PUMA South Africa’s marketing director, Brett Bellinger.
The IGNITE Limitless Core and IGNITE evoKNIT Fade, inspired by tailored performance, is designed to stand up to the stop-and-go of city living with stylish, comfortable, and protective features. The design began with streetwear influences then added performance features and technologies, with special interest paid to textures and details including bonded edges, matte and shine play, collar height and large, bold branding.
The IGNITE Limitless core in red, olive, grey and black will be available exclusively in PUMA stores and select Sportscene stores from Wednesday, 15 February for R2 299.
The IGNITE evoKNIT Fade retailing for R2 599 is available from PUMA, Sportscene, The Cross Trainer, Side Step, and selected retailers nationwide.
You can watch the campaign
here.
For more information, visit
www.puma.com. Alternatively, connect with them on
Twitter or on
Instagram.