The lectures will help marketers understand terminology including 'an influencer marketing campaign', 'chatbots', 'short-lived content', 'virtual and augmented reality', 'mobile marketing strategy', 'artificial intelligence', 'infobesity', 'niche curation', 'e-mail marketing', 'effective measurement', and more.
The seminar programme can be viewed
here. It’s split into
The Fundamentals and
The Academy, the former covering all the basics, with the latter delving deeper into trends. Keynote speakers include John Vlismas, Femi Abedanji, Grant Lottering, Brent Lindeque, Samke Ngwenya, and Eric Vermeulen.
The value adding Cinema Theatre provides addition visual insight and is inspired by local advertising campaigns.
“The scenario today in marketing is the same as in any other industry. You need to adapt to the marketing disruption or risk being left behind. We created
Madex as we saw a dire need for information to get up to speed with what is happening in this industry and alleviate the fear of redundancy. Traditional marketing is failing. It’s fact. And so, skill sets need to be retaught and rethought. Above all, awareness needs to be created that, sadly yes, you are being left behind and you do not even know it,” says Nick Sarnadas, event director of
Madex.
For more information, visit
www.madex.co.za. Alternatively, connect with them on
Facebook or on
Twitter.