“We are tremendously excited to welcome Mashigo to our Cape Town office, where he will be an active creative custodian and the key creative partner on two of our most prominent global brands, Heineken and Strongbow, as well as their brand portfolios within M&C Saatchi Africa,” says Mike Abel, founding partner and chief executive of M&C Saatchi Group South Africa. “As a creative company founded on the principle of ‘Brutal Simplicity of Thought’, we believe that Neo can both inspire and motivate our teams to continue to produce impactful, effective work for our local and international clients.”
Mashigo will be tasked with further developing the M&C Saatchi Group by partnering with Gordon Ray, founding partner and ECD Cape Town, and Adam Weber, partner and ECD Johannesburg, within M&C Saatchi Abel on key initiatives and campaigns, as well as the leadership teams from partner agencies Dalmatian, Creative Spark and Avatar.
“The most exciting part about this is tapping into a new adventure and being stretched by the vision I have for this next chapter. It’s all about being true to who we are as Africans in the world of advertising. I believe that this will deliver the growth for our clients,” says Mashigo.
Mashigo is the co-founder and ECD of 'I See A Different You'. He is former chairman and a current board member of the Loerie Awards, as well as a member of the Creative Circle committee.
Before joining 'I See A Different You' full-time, Mashigo was ECD at Ogilvy & Mather Johannesburg and FCB Johannesburg. He is focused on enhancing African creativity, and both developing and promoting advertising that represents the country and the continent. Mashigo has won several local and global awards, including a Grand Prix at the Cannes Festival of Creativity.
For more information, visit www.mcsaatchiabel.co.za. Alternatively, connect with them on Facebook or on Twitter.