Traditionally, anyone playing the board game got to know the tourist attractions and highlights of London, with the United Kingdom edition being the most widely played outside of the United Kingdom.
Regional versions of the Monopoly game have been produced for the last 20 years and, to date, the game is licensed in 103 countries, with South Africa currently on the list for the National South African Board, as well as the Cape Town regional feature.
Durbanites will be encouraged to be part of the selection process to choose which recognisable city hotspots will appear on the final board.
A dedicated Monopoly Durban Facebook page will be created that will be the home for voting, and where the final location choices will be announced. From Wednesday, 10 May, for two weeks, participants are invited to nominate Durban properties via the Monopoly Durban Facebook page.
There will be localised ‘Community Chest’ and ‘Chance’ playing cards and participants are free to submit Durban’s most popular phrases and words to be used for this purpose as well. Local brands are also encouraged to get involved and sponsor locations will have the opportunity to have their properties featured on the board.
The Monopoly Durban announcement follows the success of the Cape Town regional version that was launched to local residents in 2016.
Robert Osborne, sales manager at Winning Moves, London, says, “Over the past years, we have witnessed the city of Durban establishing itself as one of the premier destinations of choice for entertainment and leisure in the country. Durban has also served as host to some of the most prestigious social events in the country as well.”
Osborne concludes, “Durban has long been one of the regions on our list of targets, and this year seems like the perfect year for us to create the Monopoly Durban regional version. We’re extremely excited to see how it’s received and have high hopes that Durban will be the second of many South African regional Monopoly games to be launched in upcoming years.”
Winning Moves, manufacturers of the official Durban version of Monopoly under license from Hasbro, says the game will be on shop shelves around November 2017.
Monopoly first hit shop shelves in 1935, and since then has been played by more than 500 million people. Today it is played in 111 countries and comes in 43 different languages.
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