‘Operation 45’, an integrated campaign that sought to create awareness about the free cleft lip and palate surgeries provided through the medical charity Operation Smile South Africa, received the Experiential accolade.
The Surf Shack Surf Outreach ‘A Good Drowning’ film, which depicts how the sport of surfing can help children avoid gangsterism, claimed the top spot in the TV, Film and Video Communication category.
“It’s significant for us as an agency to be recognised in two very distinct categories,’ says Jason Xenopoulos, chief executive officer of Y&R South Africa. “We are on a mission to deliver connected ideas to our clients, and two Ads of the Year across two disciplines, are cementing our intentions and spurring us on in this quest.”
Graham Lang, chief creative officer of Y&R South Africa, adds, “It’s humbling when one’s peers recognise meaningful work that seeks to genuinely change the lives of ordinary South Africans. Congratulations to all of the clients and partners that helped us to breathe life into ‘Operation 45’ and ‘A Good Drowning’.”
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