Studying, exams and the year-end crunch is in full swing with stress and anxiety levels at their peak. Bringing relief to university students across the country, anti-stress product Biral, has joined forces with Primedia Unlimited subsidiary TLC to implement a campus washroom campaign, communicating to students that Biral offers natural stress relief for demanding months of October and November.

Located on campus and in 10 Acsa airports, the Biral campaign is designed to appeal to business people and students in the captive washroom environment by offering them tips to cope with stressful times and the reassurance that Biral is able to calm their anxiety without impairing mental alertness. The A4 framed washroom posters show three funky students below the headline “Don’t let stress get you out of focus”.

“Manufactured by Nycomed Madaus, Biral has a naturally calming effect, eliminating anxiety without any adverse side effects,” says TLC’s National Sales Manager Lee Curtis. “Biral is ideal for students or business people who need to maintain calmness and clarity of mind, or for those experiencing an extremely busy and stressful time of year.”

“The dynamic and affordable washroom platform draws clients closer to their customers, captivates and creates a lasting impression in their minds,” concludes Lee.