The clip features real-life participants who were asked to text one another. Later, when participants sat next to each other, their answers to the same texted questions were very different and contained far more information than in the text.
So Interactive digital director, Darren Mansour, says, “In global surveys, when teenagers are asked when they were most likely to talk with their parents, mealtime was their top answer and further research endorses the facts that children who eat with their parents have far better relationships with them and do better at school."
“Families that eat together, stay together. We’ve all heard the old adage, but busy lifestyles often make what used to be a daily occurrence much more difficult to achieve. Ocean basket briefed us to launch their new winter menu items. We approached it by using one of their core brand philosophies, generosity, and based the campaign around the message of sharing," he adds.
Ocean Basket has introduced two new mezze platters and a whole host of innovative nibbles, that can be ordered together to create personalised mezze sharing feasts.
You can watch the campaign here.
For more information, visit www.oceanbasket.com. Alternatively, connect with them on Facebook or on Instagram by using the #SeaFoodShareFood hashtag.