The accolade in global advertising went to Ogilvy & Mather Johannesburg for the KFC Double down ‘Sad Man Meal’ campaign. The KFC radio work also won Gold and Bronze Lions. 

Ogilvy Johannesburg MD, Alistair Mokoena, says, "Such a Cannes haul over two years for one brand was nothing short of astonishing and a real testament to the awesome partnership that has been built up over the years between us and KFC, which has driven a real courage to experiment." 

Mike Middleton, CMO of KFC/Yum Foods, adds, "I'm delighted at the prized Gold Lion in Film for the Cadbury Bubbly ‘Pre-Joy’ campaign. Winning in the Film category (especially one created specifically for digital media use) in our fragmented world of modern marketing is really exciting."

ECD Mariana O’Kelly paid tribute to the creative team on the KFC campaign, consisting of Molefi Thulo, David Krueger, and Tammy Ratter and highlighted the continuing relevance of radio to the South African market. “It remains such an important medium in this country and it can provide a wonderful canvas for creativity," he says. 

Ogilvy South Africa was also shortlisted in the Cyber, Design, and Entertainment categories for Mondelez, Volkswagen South Africa, and MTV Africa.

Chief creative officer, Pete Case, adds, “One Grand Prix is a lifetime achievement for any creative team or marketer, so two feels like an extra special moment”.

Ogilvy South Africa Awards include: 

  • Radio Grand Prix – KFC Double down ‘Sad Man Meal’, 'Long Red Thin Shape', 'Repeat the Punchline', and 'No one cheerses' (campaign);
  • Radio Gold Lion – KFC Double down ‘Sad Man Meal’, 'Long Red Thin Shape', 'Repeat the Punchline', and 'No one cheerses' (campaign);
  • Film Gold Lion – Cadbury Bubbly 'Pre-Joy', with production by Bomb Films, sound and composition by Howard Music, post-production work by Ministry of Illusion, and media by Starcom Worldwide; and
  • Radio Bronze Lion – KFC Virgin Mojito, 'Preschool Concert in a Dark Jacket', 'Welding Mask on a Plane', and 'Costume for the Carpool' (campaign).

Category shortlists:

  • Cyber – Cadbury 'Pre-Joy', Mondelez;
  • Entertainment – Polo 011 Beats, Volkswagen South Africa; and
  • Design – '#Let’sTalkColour', MTV Africa. 

For more information, visit www.ogilvy.co.za. Alternatively, connect with them on Facebook or on Twitter.