As matriculants around the country are registering with tertiary institutions, Rosebank College Durban has embarked on a first for the brand - an extensive outdoor media campaign.

The elements include a billboard, bins and branded buses strategically positioned within and around the Durban CBD to create awareness of the college and the opportunities on offer to potential students.

Durban is the pilot region for Rosebank College as it is the only campus that does not occupy an entire building, and therefore external signage is prohibited. This presents a challenge to target prospective students as to its whereabouts and the courses available.

"We are able to measure this new campaign with each person walking in and enquiring about the courses that we offer at Rosebank College, which will assist us in determining whether we will take the campaign countrywide to communicate our value proposition. The format is such that we will be able to update the campaign easily to ensure that the messaging is fresh and relevant," comments National Marketing Manager, Jane Moshoeshoe.