Devised by FCB creative director Greg Cameron, art director Mpumi Ngwenya, and copywriter Mbeu Kambuwa, and recorded in Bryanston at Rob Roy Music, each 'Lamba Buster' ad is 30-seconds long.
Featuring La Bamba, the dancing tune made famous in 1958 by Mexican-American musician Ritchie Valens, the campaign ‘sings’ with a South African voice as each of the three ads in the series features snatches of vernacular lyrics.
Debonairs Pizza recently took the top spot on Kantar Millward Brown’s Most-Liked television commercials list for the third quarter of 2016 with ‘Crammed Crust – Gogo’. It was also acknowledged by its number one ranking in the latest South African Customer Satisfaction Index (SAcsi).
According to Consulta, the research firm responsible for compiling the survey, top five overall brands in the country when it comes to customer satisfaction are dominated by fast food chains.
You can watch both the second and third ads in the series here.
For more information, visit www.fcb.co.za. Alternatively, connect with them on Facebook or on Twitter.