The platform, which already has active engagement across its Facebook, Twitter, and Instagram platforms, launches as Ndalo Media celebrates 10 years of impacting lives through informative content and experiences.

Of the four million consumers across 13 African countries, which Ndalo Media connects with through its divisions of print and digital publishing, content marketing, events, and book publishing, 1.6 million of those consumers are reached through its digital publishing division.

The addition of MentorFeed to this division is inspired by research, which indicated that in the youth labour market of 36 African countries, there is a 54% mismatch between the skills of job seekers and employers’ requirements, particularly as far as soft skills are concerned.

MentorFeed aims to address this mismatch through the content, tools, and resources it provides. This insight, alongside the growing demand for mentorship from career-driven and entrepreneurial consumers, inspired Ndalo Media's development of a platform that would aim to address these needs practically.

Across its content pillars, which relate to career, business, money, and lifestyle, the structure of MentorFeed allows users to develop at their own pace, provided that they register for free to get full access to the site.

The platform features the following links, which will be available to all registered users:

  • Mentorials – Once users have signed up for free, they can watch a selection of educational, skill-building videos; 
  • LiveChats – Each month will host live chats on Facebook Live with successful individuals. Users can have an hour of mentorship with them. The videos and chats will be live streamed allowing users to get responses in real time;
  • The Feed – Users can read articles and listen to podcasts for a stream of information;
  • Resources – Documents and templates are available for users to download;
  • Insights – Lessons from business, political, and media personalities that have been featured in Ndalo Media's associate brands – Destiny and Destiny Man; and
  • Shop – A collection of curated books for purchase.

For more information, visit www.mentorfeed.com. Alternatively, connect with them on Facebook, Twitter or on Instagram.