The TGI Ask Afrika Icon Brands survey identifies popular brands that have established a durable relationship with South African consumers in the annual Icon Brands Survey.
Consumers vote and select their favourite brands, irrespective of background or living standard. The awards celebrate the brands that are successful in breaking through the diverse South African consumer landscape.
"It is such an honour to be acknowledged by the consumers that we serve. We appreciate that our consumers continue to be loyal to the Dulux brand and will endeavour to remain the most loved paint brand and continue to 'Add Colour to People’s Lives'," says Nathalie Sweeney, marketing director for Dulux South Africa.
Dulux has a comprehensive range of decorative products and will soon be introducing the Colour Futures 2018 trends, which will demonstrate the reason Dulux remains top of mind for consumers when thinking about colour.
"Technology and innovation have always been at the heart of Dulux and AkzoNobel as a whole. As one of the world's largest paint manufacturers, and a leading brand of premium quality paints, our success is often enhanced by our ability to meet market needs with quality products and value-added services. This is the reason that we continue to successfully meet our customer’s needs, and we are very proud of this achievement,” adds Sweeney.
The TGI Ask Afrika Icon Brands survey is one of the largest of its kind in South African with a number of consumer sectors surveyed, hundreds of product categories, thousands of brands and psychographics, which are included in the measurement.
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