Daiana Popa, the brand manager of VIP Liquors, says, "Our brief to Stratitude was to develop an online destination for the brand that exhibits Ice Tropez as more than a cocktail but as a lifestyle beverage. We wanted the site to portray the brand’s French origins while being relevant to the young and vibey South African market we’re targeting."
"This was an incredibly fun project for us," adds Sylvia Schutte, managing director of Stratitude. "When we were first approached with the redesign of the website, which was created five years ago, we realised that it needed a more modern look and feel. In addition, it had no store locator, which meant customers had no way of knowing where to purchase Ice Tropez."
"We wanted the website to both reflect the exclusivity of this beverage, and speak to the young, fashionable, and trendy – hence, we used lifestyle images and micro-shots of the Ice Tropez cocktails. We also included a video on the homepage in order to make the website more dynamic and engaging for the Ice Tropez audience," she says.
Popa concludes, "We’re ecstatic. The website captures the ideal of cool French summers for a vibey market and puts Ice Tropez first as the 'it' cocktail to quench thirst and spread joy. It exhibits the Ice Tropez way of life."
For more information, visit www.icetropez.co.za. Alternatively, connect with them on Facebook, Twitter or on Instagram.