At the Awards, hosted by Donovan Goliath, John Vlismas, and Lihle Linzy Msimang, over 241 Loeries® were awarded across 22 categories including five Grands Prix, 34 Golds, 24 Craft Golds, 76 Silvers, and 102 Bronzes.

Special Awards winners, not included in the main winners' archive, can be found below.

Hall of Fame – Nathan Reddy

Reddy of Grid Worldwide was inducted into the Loeries® Hall of Fame, making him the first designer to receive this honour. “Nathan is a legend in our industry and has delivered an incredible body of work during his career. It’s very fitting that he’s the first designer to be squeezed into our small but illustrious Hall of Fame,” says Loeries® CEO, Andrew Human.

Marketing Leadership & Innovation – Mike Middleton

The Marketing Leadership & Innovation Award was presented to Mike Middleton, chief marketing officer of KFC. "This award is designed to honour the high level of personal commitment that Mike brings to his brand," says Andrew Human, CEO of the Loeries®.

SANBS Public Service Award

The SANBS Public Service Award was presented for the first time this year to honour work for charitable and non-profit organisations. All Gold Loeries® winners are eligible for the award, which now allows special recognition of non-profit and charitable campaigns. The awards went to the Western Cape Government’s television commercial Everybody Knows by Y&R South Africa.

Young Creatives Award

Loeries® Young Creative Awards went to Karmen Wessels, copywriter at NATIVE VML Cape Town, and Thabang Tipi Manyelo, copywriter at FCB Africa. The award recognises the creative performance of individuals aged 27 or younger and includes a prize of R60 000 for each winner.

Loeries® Creative Future Scholarship

The Loeries® Creative Future Scholarship, now in its 10th year, was awarded to two young KwaZulu-Natal students to further their creative studies at Vega School of Brand Leadership: Mali Khuzwayo and Zanele Biyela.

Agency and Regional Agency Group of the Year

The top three Agencies of the Year are:

  • First – Impact BBDO Dubai;
  • Second – Ogilvy Johannesburg; and
  • Third – TBWA\ Hunt Lascaris Johannesburg.

The top three Regional Agency Groups of the Year are:

  • First – BBDO MEA;
  • Second – TBWA; and
  • Third – Ogilvy EMEA. 

More than 3 000 entries were received, with 20% of entries from outside South Africa. A total of 800 brands were represented by 400 agencies from 18 countries across Africa and the Middle East.

You can view the full list of winners on the Loeries® website here.

For more information, visit www.loeries.com. Alternatively, connect with them on Facebook, Twitter or on Instagram.