Founder and CEO of Axe Communications, Bevan Antonio says, "AFROPUNK is a unique proposition. To be a part of its inaugural deployment in Africa, and delivering services for AFROPUNK in the US, is a huge honour and vote of confidence in our organisation."

Antonio adds, "We have assisted our client by bridging their understanding of the South African market, and media space, and how these can be leveraged to meet their deployment objectives. Our contribution has been to assist in identifying the right media and brand alignments, and develop partnership parameters that support their already established brand."

Given the opportunity to collaborate strategically with AFROPUNK, Axe Communications has reached global status with the deals it has made in Africa, Europe, and the US.

"I believe that our ability to deliver winning campaign solutions within the South African context and now, with the AFROPUNK partnership, not only sends a message to the marketplace that innovation does exist within the media space locally but that we can also export this approach around the globe. The win is not just for Axe Communications, but for our local media and advertising industry within Africa as a whole," says Antonio.

Axe Communications will be heading to Brooklyn in the US to witness the AFROPUNK festival in its birthplace. In addition to this, it will be a multi-layered business trip to continue networking with international brands and future affiliates. 

Antonio adds, "South Africans have always had a pioneering spirit. Nelson Mandela once said that there is no passion in playing small. This thinking is part of our creed at Axe Communications. We wish to explore more widely with businesses that share this thinking. We wish to understand global trends and, like we’ve done locally, explore new ways of developing solutions for our clients, globally." 

He concludes, "The trip to the US feeds this objective. The trip is both a fact-finding mission and business development opportunity. We are looking to support the growth of our existing client base in the US, as well as identify global trends and how these can be adapted to the African business context."

For more information, visit www.axecommunications.co.za.