"By the shopper, for the shopper – we want our customers to talk to each other about products on our online stores," says Robyn Cooke, head of TFG e-commerce. "Our customer review gallery offers a platform for shoppers to showcase their personal style, and provide helpful tips and offer insights to others."
Cooke says that the 2017 Global Online Consumer Report indicated that 55% of consumers consult online reviews and recommendations prior to purchasing a product online or in store.
"Respected trends researcher and analyst Nicola Cooper has also found that 65% of people rate a person similar to themselves as a credible spokesperson for brands," adds Cooke.
"Current research confirms that reviews are a pivotal factor in the consideration phase of a purchase. Shoppers are much more likely to trust a review from another shopper than information supplied by a store."
Customers can upload their own imagery as well as links to
YouTube or Vimeo videos. The reviews will be moderated to ensure nothing offensive or irrelevant is posted.
For more information, visit
www.tfg.co.za. Alternatively, connect with them on
Facebook or on
Twitter.