The programmatic media buying agency has been growing since it was founded in 2013, and having du Toit onboard will assist Sprout in optimising its service levels on both the client service and campaign management side.
Stijn Smolders, Sprout CEO, says, "We are delighted to have Ulrike join our team. Not only does she complement our agency culture, but she brings an abundance of experience and talent that will provide the support and structure that the busy agency needs."
Du Toit understands the marketing spectrum, having built up a career working on client side. She has also worked in small to medium-sized agencies, as well as in global networks, before moving into business operations on a senior level.
"I am an advocate for change in today’s fast-paced digital world. I thrive on change and lead teams through change positively and passionately. I’m not easily deterred and am able to manage difficult situations diplomatically," adds du Toit.
She recently headed up the client services and operational team at Titan Digital. Prior to that, she was a global digital account director at Liquorice DigitasLBi, part of Publicis Worldwide.
Fanta, Philips Consumer Electronics, Philips Domestic Appliances, Roche, Novo Nordisk, Amarula, Gordon’s Gin, White Ribbon, and Tchibo (German multinational retailer and majority shareholder of Beiersdorf) are just some of the brands du Toit has worked on.
Du Toit concludes, "I am so looking forward to working with the Sprout team on some of the leading digital marketing brands in South Africa."
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