Ads24 recently kicked off a dynamic series of activations in Johannesburg and Cape Town aimed at showcasing the many opportunities provided by these key players in the mass market. There are five main reasons why Ads24's mass market provides these opportunities, which can be found below.

1. The Ads24 mass market lives for sport

Ads24’s mass-market readership loves sport; 3.8 million stay up to date with sport and 5.5 million like to go to sports events. Altogether, 70% of Daily Sun readers support brands that sponsor sport and there are enough of them to pack Orlando Stadium 93.5 times.

Similarly, 116 000 Soccer Laduma readers use the Internet daily and could fill Moses Mabhida Stadium 35.3 times, and Die Son readers could fill the Cape Stadium 13.4 times. There is enormous potential for brands to reach this segment by finding relevant ways to tap into their passion for sports.

2. The mass-market lifestyle is something all South Africans can relate to

According to Ask Afrika, South Africa’s largest independent market research house, and the local licence holders for TGI, Kasi culture is a way of life that all South Africans can relate to. Think of the 2010 Soccer World Cup. Marketers and advertisers used the township lifestyle as a friendly and accessible way to promote the country. Key to connecting with the Kazi market is to appeal to its sense of community – sharing and caring.

3. The mass market is the future, and Ads24 has a millennial mass market

Mass-market millennials are shaping the future by defining news, trends, beliefs, and politics. Here's how:

• Millennial Ads24 mass market readers are 1.3 times more likely to be in full-time education (TGI);
• Millennial Ads24 mass market readers are 1.5 times more likely to use apps on their phones every day (TGI);
• The youth market aged 15 to 34 has 55% of the mass market spending power. More than previous generations at the same age (TGI); and
• About 20% of youth aged 25 to 34 are heading households and making purchasing decisions (TGI).

Despite the massive influence these millennials have on purchase power, Ask Afrika reports that only 20% of ad spend is directed at them.

4. The Ads24 mass market has spending power and is brand loyal

Ads24 mass-market readers are more likely to pay a higher price for a meal offering when eating out/ordering a takeaway meal, as long as the quality is high (TGI). Daily Sun readers read the newspaper most days, and Son readers are more likely to be tempted to buy products they've seen advertised (TGI). This market is loyal to a repertoire of brands and will pay for products that are perceived to be of excellent quality and value for money.

5. Ads24 mass market titles have huge appeal

Collectively, the Daily Sun, Die Son, and Soccer Laduma are seen by 8.9 million readers across print, digital, and social media platforms. Ads24 has developed three packages – Starter Pack, Booster, and Premium – to highlight the multiplatform ability of Soccer Laduma, Daily Sun, and Die Son to reach this highly sought after market.

"The packages offer a mix of digital, print, advertorials, social media, banner ads, sponsored sections strip ads, and mobi, which we can tailor to innovative multi-platform solutions for our clients," says Marise van der Lith, Ads24 brand manager.

For more information, visit www.ads24.co.za. Alternatively, connect with them on Facebook or on Twitter.