In 2016, we launched our 'Fashion Week' campaign, introducing our print innovations to the advertising community after investing heavily in the technology to cater to the changing industry requirements.
In a short period of time, we were able to print unique codes on individual inserts, offer die cuts, layered inserts, belly bands, Powerwraps, and the popular Powernote. These innovations opened up a world of opportunities for advertisers.
Like Fashion Week in the clothing industry, the industry's top designers present their latest collections associated with sexiness, allure, and creativity. These characteristics aligned perfectly with what we wanted to achieve and attribute to these print innovations. It was all about jazzing up classic print with dashing layers, trendy jackets, and chick belly bands.
Belinda Kayton from The MediaShop adds, "I love the layered inserts. We use inserts for our retail clients – it's a complete stand-out because inserts work for us and are important to us." The cut-out provides interaction and she says she loves the fact that the reader can actually become part of the advert.
Sean Sullivan from The MediaShop says he enjoys the flexibility inherent in the various innovations and the additional impact they provide, making their clients really 'stand out'. And do these print innovations deliver tangible results? According to the head of a national electronics retailer, most definitely. Especially after the brand experienced the best December in years after using the Powerwrap.
Another client testimonial of the print innovation success reported that the Powerwrap increased their headache powder's share growth by just under 10% and was the perfect supplement to their radio campaign.
The proven importance of a local print presence was recognised by a client who says – "The week that you aren't in the community newspapers, and your competitors are, you stand the chance of losing between 15 to 20% in turnover."
Print Fashion Week and our innovation in print has been extremely successful and has accounted for an additional R5-million in revenue, generating at least 24 additional campaigns. Just like the hottest fashion couture, local print media keeps delivering and innovating, clearly negating the perception that print is dying.
For more information, visit www.sparkmedia.co.za. Alternatively, connect with them on Facebook, Twitter or on Instagram.