Kevan Aspoas of Jupiter CT says, "Our industry is changing rapidly, and our client’s industries are no different. We will be working very closely with each of our clients to adapt to their needs and to ensure the agency is nimble. A fundamentally different approach to how we service our client's needs will see them have a one-on-one relationship with the people who will impact their business directly – our senior creative team and strategists."
Several accounts within the agency have been operating in this manner for over a year. This will now be rolled out across the entire agency. The new approach aims to enable solutions to be found faster, with fewer layers for misinterpretation.
"Lucas and Michelle have played a pivotal role in the agency and have garnered much respect from clients and within the agency itself. We believe they are well poised to lead the team, and also bring their own style of management to the fore. A breath of fresh air if you will, but with the history and understanding of who Jupiter is as an agency, and the family culture which everyone lives," adds Aspoas.
A group of creatives will support Van Vuuren, with varied skill sets across all media, TV, and social activations, while projects will be outsourced through a network of specialists.
Public relations will be spearheaded under Jupiter’s head of PR, Luanne Slingerland. Her team is involved from the briefing process and play a role in the development of ideas beyond the creative space, building credibility through messaging with stakeholders, the communities the clients engage with, and the media and influencer space.
Aspoas takes on the role of chairman for the Cape Town agency and will aim to give guidance and support to the new team, as well as focusing some of his time on Jupiter CT’s sister agencies; namely Blackriver FC in Johannesburg, and Weathermen & Co. in Windhoek, Namibia.
"Ironically, out of the inherent sadness that comes with an account like Windhoek Beer moving on after 10 years, comes the opportunity that the agency has been waiting for. Once we get over the inevitable loss of many special people at the agency, we see this new development in Jupiter's life as an extremely positive and liberating one. I am extremely confident that this will set the solid foundation for building a new kind of agency model relevant for the future," concludes Aspoas.
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