Mokoena is a marketer with client and agency experience. His career includes experience at SAB, Unilever, Tiger Brands, and Mondelez, as well as in leadership roles in the advertising industry.
He is a lawyer by training and has both MBA and a chartered marketing qualifications. He has led two agencies in South Africa and has served as a member of the ACA board.
Moss Mashishi, Ogilvy South Africa chairperson, says, "Alistair brings a deep passion for client-centricity, and he has led Ogilvy Johannesburg during one of its most creatively prolific periods. He has proved his ability to engage with senior marketers and has shown himself to be a skilled brand builder."
Ogilvy Europe, Africa, and the Middle East CEO, Paul O’ Donnell, says Mokoena’s blend of marketing and agency experience positions him ideally to lead the evolution of Ogilvy’s next chapter, as the organisation positions itself for the modern marketing era.
O'Donnell adds, "Alistair brings an understanding of the realities that marketers face, and an ambition to help clients build brands that genuinely matter in the marketplace and in the lives of consumers."
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