"Marketing and finance seldom see eye-to-eye. With transactional marketing solutions, they become two sides of the same coin for the first time," says Tracy Surkont, managing director of TotalSend.
"We turn consumer intent into Rands and cents faster than anyone else," adds Surkont. "TotalSend’s unified web applications also offer clients a single dashboard view of their transactional marketing campaigns. Volume reporting, delivery details, segmented cost reports, and opt-out request logging enable clients to tweak campaigns in real-time for better results."
TotalSend can deliver SMS messages globally while still integrating payment functionality. "SMS, email, and chats with easy payment links embedded in the message eliminates the need for EFTs by customers," says Surkont.
TotalSend also aims to combat security threats with the implementation of five solutions. These include secure SMS transmission over SSL; configurable IP whitelisting to lock down system access to trusted IPs only; configuring access profiles for different types of system users; strong passwords that expire after 30 days and cannot be reused within 12 months; and audit logs that can be searched into the event of a security audit.
TotalSend’s electronic communications and e-payments solutions are achieving successful results within the banking, marketing, financial services, and retail industries.
Consumers can benefit from TotalSend’s push payments tool, which enables them to click on a link and be directed to payment options. The manual process of adding merchants as EFT beneficiaries before payment can be completed is eliminated.
Surkont is leading a team from the company’s Cape Town headquarters that is focusing on expanding TotalSend’s existing, mobile-focused product set, with transactional marketing solutions incorporating push payments functionality a recent success of the team.
For more information, visit www.totalsend.co.za. Alternatively, connect with them on Facebook or on Twitter.