Andrew Walmsley, founder and MD of Techsys Digital, says, "To partner with such a premium brand and take the lead on eCRM and loyalty is truly exciting for our agency."
Techsys’ pre-existing relationship with Diageo (having previously worked on Captain Morgan and Smirnoff) means there is an understanding of consumer data requirements, from both a technical and compliance perspective.
Diageo brands across the globe aim to focus on forming strategic relationships with key agencies in each region, and Techsys Digital says it looks forward to a close partnership with Johnnie Walker’s lead agency and brand team.
Johnnie Walker joins a host of CRM clients currently managed by Techsys, which include V&A Waterfront, Windhoek Beer, Smirnoff, Captain Morgan, WeFix, and others.
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