John Goncalves of Transit Ads™ says, "SPAR has partnered with Transit Ads™ on a variety of marketing projects in the past. Now, they’ve partnered with us to ensure that millions of consumers know about their Instant Money offering and – through effective messaging and execution – will be enticed to use it."
The SPAR Money Transfer messaging is visible on Powa
Towas located in taxi ranks and strip malls across the country. Measuring 12 metres in height, Powa Towas is a dominant structure within a commuter environment and each Powa Towa has been located with the aim of maximising visibility and impact.
The campaign is amplified through TRANSIT.TV™. A SPAR Money Transfer commercial is flighting on screens in taxis, in train stations and at bus and taxi ranks to an audience of 16.5 million commuters.
According to Transit Ads™, its portfolio offers a wide range of strategically placed, highly impactful advertising platforms across South Africa. Each platform is geo-located, aiming to ensure that the brand
messaging reaches the right audience, in the right place, and at the right time.
"Transit Ads™ offers larger-than-life story-telling capacity. The SPAR campaign, Powa
Towas, and TRANSIT.TV™ all offer a powerful combination. Each platform is contextually relevant and works to enhance the other platform to dramatically extend reach and frequency. The result is a campaign that effectively, strategically, and geographically engages with a large consumer base when this consumer is open and attentive to advertising messaging. Both platforms are highly visible, effective, and targeted," concludes Goncalves.
For more information, contact
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www.provantage.co.za. Alternatively, connect with them on
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