Relativ Media’s solution will aim to bring relevant, non-invasive brand advertising to all Respublica students, aiming to ensure the products are top of mind to its audience.
Relativ Media is committed to finding ways of communicating advertiser messages with its target markets, aiming to build brand awareness, start conversations, and match consumers with the products they need.
"Respublica students are the perfect market who, as emerging consumers, are open to being exposed to new brands," says Craig McMurray, CEO of Respublica. "Relativ Media will identify the best ways to communicate with our students, giving relevant brands the opportunity to engage with them as they are establishing their purchasing patterns and behaviour outside of their parental homes for the first time."
Brands will be given the opportunity to communicate with students through various targeted channels, from light-boxes and digital screens to media located throughout the residences.
Content is curated by Relativ Media and communicated through these channels, aiming to ensure that these brands support Respublica’s ethos of helping students achieve a lifestyle balance between academic excellence and co-curricular activities like sport and cultural events.
Relativ Media will also aim to offer various packages to suit advertisers’ needs, from advertising solutions to sponsorship opportunities like activations, or sports days.
"Our purpose-built homes away from home provide the perfect environment for students to balance their studies and social life – and this partnership will contribute towards their development as informed and in-touch consumers, too," concludes McMurray.
For more information, visit www.respublica.co.za. Alternatively, connect with them on Facebook, Twitter or on Instagram.