MetropolitanRepublic CEO, Alison Deeb, says the appointment is a great honour for the agency. "We did not win the account in the traditional way. Discovery hadn’t worked with a dedicated agency for many years, but rather chose to partner with a few agencies for its respective brands," she says.
In October 2016, MetropolitanRepublic was invited to pitch on a Discovery project, along with three other agencies. "After a number of iterations, we were awarded the Discovery broadcast sponsorship campaigns for the English Premier League and Sky Sports sponsorship," adds Deeb.
MetropolitanRepublic shot the commercials in Italy and Johannesburg, which featured Discovery Vitality brand ambassador, Olympic athlete Wayde van Niekerk. It charted his journey from toddler to global superstar.
Deeb says the experience was positive for both Discovery and MetropolitanRepublic. "It was after this work that Discovery decided to appoint us as its agency of choice. They loved our work and work ethic, and saw us as the right creative partner," she says.
Discovery chief marketing officer, Dinesh Govender, adds, "We are thrilled to be working with MetropolitanRepublic to continue to build the Discovery brand."
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