An analysis of the research conducted by Scopen Agency Scope provided information from 217-hour interviews with chief marketing officers from 193 South African companies involving 499 client/agency relationships and 152 agency professionals’ responses.
Scopen International's president and CEO, Cèsar Vacchiano, says, "Joe Public is one of the most balanced agencies in South Africa, ranking among the top five in overall market perception, client satisfaction, and competitors’ opinion."
Vachiano adds, "The agency has achieved this outstanding position because it performs strongly in 10 key service attributes, from strategy, creativity, account service, integrated services offering to good value for money.
"Only three agencies show this strong position in South Africa. Joe Public leads competitors’ opinion ranking in the country, which implies it is the most admired by agency professionals in South Africa – not an easy feat, when agency professionals are even more strict with ranking agencies than marketers are," he says.
Joe Public also took the number one ranking as 'the agency with excellent momentum in the digital space' and was recognised as the 'most awarded'. Additionally, Pepe Marais at the creative helm as group chief creative officer was ranked as 'the most admired industry creative by marketers and other agency professionals'. The agency also took the top spot for 'good use of research'.
For more information, visit www.joepublic.co.za. Alternatively, connect with them on Facebook, Twitter or on Instagram.